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Services Marketing Quarterly Volume 43, 2022 - Issue 2
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Articles

How Does Electronic Word of Mouth Impact Green Hotel Booking Intention?

Pooja Kumaria Finance and Accounting, Indian Institute of Management Jammu, IndiaCorrespondence[email protected]
&
R. Sangeethab Marketing Management, FORE School of Management, New Delhi, India
Pages 146-165 | Published online: 31 Dec 2021

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Arghya Ray, Itisha Sachdeva, Nripendra P. Rana, Robin Nunkoo & Long She. (2024) Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach. Journal of Hospitality Marketing & Management 33:1, pages 1-32.
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Articles from other publishers (1)

Sher Singh Yadav, Sanjay Kumar Kar & Prashant Kumar Rai. (2022) Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour. Frontiers in Environmental Science 10.
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