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Services Marketing Quarterly Volume 43, 2022 - Issue 2
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Articles

The Impact of Internal Branding on Employees’ Brand Supporting Behaviour in Banking

Basetsana Takua Wits Business School, University of the Witwatersrand, Johannesburg, Johannesburg, South Africa
,
Yvonne K. Sainia Wits Business School, University of the Witwatersrand, Johannesburg, Johannesburg, South Africa
&
Russell Abrattb School of Business, George Mason University, Fairfax, VA, USACorrespondence[email protected]
Pages 166-182 | Published online: 13 Oct 2021

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Read on this site (1)

Lisa Beeler, Maria Rouziou & Moumita Das Gyomlai. (2023) When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships. Journal of Personal Selling & Sales Management 43:4, pages 270-288.
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Articles from other publishers (1)

Praveen Dhiman & Sangeeta Arora. (2022) Employee branding dimensions and brand citizenship behaviour: exploring the role of mediators in the hospitality context. Journal of Product & Brand Management 32:1, pages 124-137.
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