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Review of Communication Volume 18, 2018 - Issue 4
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Articles

Relative persuasiveness of gain- vs. loss-framed messages: a review of theoretical perspectives and developing an integrative framework

Xiaoli NanDepartment of Communication, University of Maryland, College Park, U.S.A.Correspondence[email protected]
,
Kelly DailyDepartment of Communication, La Salle University, Philadelphia, U.S.A.
&
Yan QinDepartment of Communication, University of Maryland, College Park, U.S.A.
Pages 370-390 | Received 27 Jun 2017, Accepted 20 Mar 2018, Published online: 24 Sep 2018

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