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Roger Pizarro Milian & Jessica Rizk. (2019) Marketing Christian higher education in Canada: a ‘nested’ fields perspective. Journal of Marketing for Higher Education 29:2, pages 284-302.
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Xinting Shen. (2023) Statistical Prediction and Marketing Recommendation of Foreign International Students’ Consumer Behavior. BCP Business & Management 36, pages 7-15.
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Ebenezer Asare Effah & Robert E. Hinson. 2022. Green Marketing in Emerging Economies. Green Marketing in Emerging Economies
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Izhar Oplatka & Jane Hemsley-Brown. 2021. Handbook of Operations Research and Management Science in Higher Education. Handbook of Operations Research and Management Science in Higher Education
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Ana Claudia Braun Endo, Luiz Alberto de Farias & Pedro Simões Coelho. (2019) Service branding from the perspective of higher education administrators. Marketing Intelligence & Planning 37:4, pages 401-416.
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Sayeedul Islam, Vahe Permzadian, Rownak J. Choudhury, Marla Johnston & Maria Anderson. (2018) Proactive personality and the expanded criterion domain of performance: Predicting academic citizenship and counterproductive behaviors. Learning and Individual Differences 65, pages 41-49.
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Roger Pizarro Milian & Jessica Rizk. (2017) Marketing Catholic higher education: holistic self-actualization, personalized learning, and wholesome goodness. Higher Education 76:1, pages 51-66.
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