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Journal of Political Marketing Volume 17, 2018 - Issue 4
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Original Articles

Why “Going Negative?” Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes

Alessandro NaiDepartment of Government and International Relations, University of Sydney, AustraliaCorrespondence[email protected]
&
Pascal SciariniDepartment of Political Science and International Relations, University of Geneva, Switzerland
Pages 382-417 | Published online: 12 Aug 2015

Citations (18)

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Read on this site (3)

Željko Poljak. (2023) The impact of public approval on the use of negativity throughout the electoral cycle. West European Politics 46:5, pages 947-970.
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Alessandro Nai. (2021) Fear and Loathing in Populist Campaigns? Comparing the Communication Style of Populists and Non-populists in Elections Worldwide. Journal of Political Marketing 20:2, pages 219-250.
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Alessandro Nai & Henrik Bech Seeberg. (2018) A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity. Journal of Marketing Communications 24:4, pages 412-432.
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Articles from other publishers (15)

Ouidade Sabri, Nadr El Hana, Zineb Abidi & Silvia Martin. (2023) When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement. Psychology & Marketing.
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Alberto Bitonti, Rita Marchetti & Claudia Mariotti. (2022) Did COVID-19 change the political communication of polarizing leaders? The case of Salvini's campaigning before and after the pandemic. European Journal of Communication 38:4, pages 380-397.
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ŽELJKO POLJAK. (2022) Parties’ attack behaviour in parliaments: Who attacks whom and when. European Journal of Political Research 62:3, pages 903-923.
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Željko Poljak & Annemarie S. Walter. (2023) Parties’ parliamentary attack behaviour throughout the electoral cycle. Party Politics.
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Jürgen Maier & Alessandro Nai. (2021) Mapping the drivers of negative campaigning: Insights from a candidate survey. International Political Science Review 44:2, pages 195-211.
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Alejandra Tirado-García. (2023) The Negative Campaign on Telegram: The Political Use of Criticism during the 2021 Community of Madrid Elections. Social Sciences 12:2, pages 93.
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Linards Udris & Mark Eisenegger. (2023) Referendum Campaigns in the Digital Age: Towards (More) Comparative Analyses in Hybrid Media Systems. Media and Communication 11:1, pages 1-5.
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Wojciech Rafałowski. (2022) Natężenie kampanii negatywnych w Polsce w latach 2007–2019. Studia Polityczne 50:3, pages 139-168.
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Huang-Ting Yan. (2022) The Decision to Go Negative: Election Types, Candidate Characteristics, and Electoral Competition. Politics and Governance 10:4.
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Vladislav Petkevic & Alessandro Nai. (2021) Political Attacks in 280 Characters or Less: A New Tool for the Automated Classification of Campaign Negativity on Social Media. American Politics Research 50:3, pages 279-302.
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Silvia Marcos-García, Laura Alonso-Muñoz & Andreu Casero-Ripollés. (2021) The Influence of the Negative Campaign on Facebook: The Role of Political Actors and Citizens in the Use of Criticism and Political Attack in the 2016 Spanish General Elections. Social Sciences 10:10, pages 356.
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Pierre Lefébure. (2020) « C’est totalement ridicule » : stratégie et contenu d’une communication négative dissimulée lors de la campagne présidentielle française de 2017“Absolutely Ridiculous”: Strategy and Content of a Hidden Negative Campaigning in the 2017 French Presidential Election. Questions de communication:38, pages 145-172.
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Alessandro Nai. (2018) Going Negative, Worldwide: Towards a General Understanding of Determinants and Targets of Negative Campaigning. Government and Opposition 55:3, pages 430-455.
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Luigi CuriniLuigi Curini. 2018. Corruption, Ideology, and Populism. Corruption, Ideology, and Populism 117 146 .
Pippa Norris, Ferran Martinez i Coma & Max Grrmping. (2016) The Electoral Integrity Project: The Year in Elections, 2015. SSRN Electronic Journal.
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