Citations (8)
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Read on this site (2)
Aman Abid, Paul Harrigan, Shasha Wang, Sanjit K. Roy & Tauel Harper. (2023) Social media in politics: how to drive engagement and strengthen relationships. Journal of Marketing Management 39:3-4, pages 298-337.
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Anastasia Veneti, Darren G. Lilleker & Daniel Jackson. (2022) Between analogue and digital: A critical exploration of strategic social media use in Greek election campaigns. Journal of Information Technology & Politics 19:1, pages 50-64.
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Articles from other publishers (6)
Aman Abid, Sanjit K. Roy, Jennifer Lees-Marshment, Bidit L. Dey, Syed S. Muhammad & Satish Kumar. (2023) Political social media marketing: a systematic literature review and agenda for future research. Electronic Commerce Research.
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Peter Aagaard & Selma Marthedal. (2023) Political microtargeting: Towards a pragmatic approach. Internet Policy Review 12:1.
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Andrea Lucarelli, Gregorio Fuschillo & Zuzana Chytkova. (2020) How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party. European Journal of Marketing 55:4, pages 1130-1154.
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