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Journal of Political Marketing Volume 19, 2020 - Issue 4
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Original Articles

From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation

Robert P. OrmrodDepartment of Management, Aarhus BSS, Aarhus University, Aarhus, DenmarkCorrespondence[email protected]
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, PhD
Pages 331-361 | Published online: 17 Jul 2017

Citations (3)

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Maria Naureen Shahid, Waseem Hassan & Lubaba Sadaf. (2021) Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan. Journal of Political Marketing 0:0, pages 1-30.
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Articles from other publishers (2)

Krishna DasGupta & Soumya Sarkar. (2021) Linking political brand image and voter perception in India : A political market orientation approach . Journal of Public Affairs 22:S1.
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Robert P. Ormrod. (2017) Stakeholders in the political marketing context. Journal of Public Affairs 17:4, pages e1671.
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