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Journal of Political Marketing Volume 16, 2017 - Issue 3-4
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Articles

Appeals to the Hispanic Demographic: Targeting through Facebook Autoplay Videos by the Clinton Campaign during the 2015/2016 Presidential Primaries

Edward ElderSchool of Social Sciences, Politics and International Relations, University of Auckland, Auckland, New ZealandCorrespondence[email protected]
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Justin B. PhillipsSchool of Social Sciences, Politics and International Relations, University of Auckland, Auckland, New ZealandView further author information
Pages 319-342 | Published online: 31 Jul 2017

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Aman Abid, Paul Harrigan, Shasha Wang, Sanjit K. Roy & Tauel Harper. (2023) Social media in politics: how to drive engagement and strengthen relationships. Journal of Marketing Management 39:3-4, pages 298-337.
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Andrews Agya Yalley. (2021) Voter and Political Candidate’s Status Homophile: A Ghanaian Context. Journal of Political Marketing 20:2, pages 175-197.
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Articles from other publishers (6)

Arry Tanusondjaja, Aaron Michelon, Nicole Hartnett & Lara Stocchi. (2023) Reaching Voters on Social Media: Planning Political Advertising on Snapchat. International Journal of Market Research 65:5, pages 566-580.
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Aman Abid, Sanjit K. Roy, Jennifer Lees-Marshment, Bidit L. Dey, Syed S. Muhammad & Satish Kumar. (2023) Political social media marketing: a systematic literature review and agenda for future research. Electronic Commerce Research.
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Pierre Lefébure. (2022) L’arme électorale des vidéos politiques en ligne. Contenus et viralité de la chaîne YouTube « Ridicule TV » dans la campagne présidentielle française de 2017. Revue internationale de politique comparée Vol. 29:2, pages 51-81.
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Alexandre Borrell, Anne Jadot & Pierre Lefébure. 2022. The 2019 European Electoral Campaign. The 2019 European Electoral Campaign 43 61 .
Justin Bonest Phillips. (2019) Negative Political Communication on Social Media and the Gender Gap: A Study of Men's and Women's Reactions to Presidential Candidate Attacks on Facebook in 2012 and 2016. Politics & Gender 17:3, pages 454-482.
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Aman Abid, Paul Harrigan & Sanjit Kumar Roy. (2019) Online relationship marketing through content creation and curation. Marketing Intelligence & Planning 38:6, pages 699-712.
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