Citations (6)
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Read on this site (3)
Aman Abid, Paul Harrigan, Shasha Wang, Sanjit K. Roy & Tauel Harper. (2023) Social media in politics: how to drive engagement and strengthen relationships. Journal of Marketing Management 39:3-4, pages 298-337.
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Jay Newell. (2022) Political Advertising Saturation in the 2016 Iowa Caucuses. Journal of Political Marketing 21:1, pages 1-22.
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Aman Abid, Paul Harrigan & Sanjit Roy. (2021) A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media. Journal of Strategic Marketing 29:4, pages 359-374.
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Articles from other publishers (3)
Aman Abid, Sanjit K. Roy, Jennifer Lees-Marshment, Bidit L. Dey, Syed S. Muhammad & Satish Kumar. (2023) Political social media marketing: a systematic literature review and agenda for future research. Electronic Commerce Research.
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Aman Abid & Paul Harrigan. (2021) An Exploration of Social Media-Enabled Voter Relationships through uses and Gratifications Theory, Psychological Contract and Service-Dominant Orientation. Australasian Marketing Journal 28:2, pages 71-82.
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Daniela V. Dimitrova & Jörg Matthes. (2018) Social Media in Political Campaigning Around the World: Theoretical and Methodological Challenges. Journalism & Mass Communication Quarterly 95:2, pages 333-342.
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