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Journal of Political Marketing Volume 18, 2019 - Issue 1-2
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Articles

Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections

Jhih-Syuan LinDepartment of Advertising, College of Communication, Taiwan Institute for Governance and Communication Research, National Chengchi University, Taipei City, Taiwan; Correspondence[email protected]
&
Itai HimelboimDepartment of Advertising and Public Relations, The SEE Suite, the Social Media Engagement & Evaluation Lab, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA
Pages 119-147 | Published online: 10 Jul 2018

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Itai Himelboim, Ewa Maslowska & Theo Araujo. (2023) Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges. Journal of Advertising 0:0, pages 1-11.
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Abderahman Rejeb, Karim Rejeb, Alireza Abdollahi, Yasanur Kayikci & Andrea Appolloni. (2022) Mapping the scholarly research on restaurants: a bibliometric analysis. Journal of Foodservice Business Research 0:0, pages 1-50.
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Mohamed M. Mostafa. (2021) Information Diffusion in Halal Food Social Media: A Social Network Approach. Journal of International Consumer Marketing 33:4, pages 471-491.
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Jing-Qian Tang, Qian-Hui Shen, Yao-Yao Han, Yang Wu, Xiang-Feng He, Da-Wei Li & Yong Huang. (2023) Analysis of research status and trends on marine benthic dinoflagellate toxins: A bibliometric study based on web of science database and VOSviewer. Environmental Research 238, pages 117179.
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Mojtaba Poorrezaei, Christopher Pich, Guja Armannsdottir, Ines Branco-Illodo & John Harvey. (2023) Exploring young voter engagement and journey mapping across political events. International Journal of Market Research 65:5, pages 532-565.
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Aman Abid, Sanjit K. Roy, Jennifer Lees-Marshment, Bidit L. Dey, Syed S. Muhammad & Satish Kumar. (2023) Political social media marketing: a systematic literature review and agenda for future research. Electronic Commerce Research.
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Mifahul Khairiyah, Achmad Nurmandi, Misran & Dimas Subekti. 2023. Social Computing and Social Media. Social Computing and Social Media 212 222 .
Abderahman Rejeb, Karim Rejeb, Alireza Abdollahi & Horst Treiblmaier. (2022) The big picture on Instagram research: Insights from a bibliometric analysis. Telematics and Informatics 73, pages 101876.
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Nur Amalina Diyana Suhaimi, Syaza Iffah Mohammad Salleh, Siti Amanina Farhanah Abdul Hakim, Pritheega Magalingam, Nurazean Binti Maarop & Mohana Shanmugam. (2021) Malaysian Politicians’ Connection Pattern on Twitter using SNA: A Case of Najib Razak. Malaysian Politicians’ Connection Pattern on Twitter using SNA: A Case of Najib Razak.
Saikat Banerjee. (2020) On the relationship between online brand community and brand preference in political market. International Review on Public and Nonprofit Marketing 18:1, pages 27-55.
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S. A. M. (Susan) Vermeer & T. B. (Theo) Araujo. (2019) Keep the Ball Rolling: Information Diffusion within Large Sports-Related Networks through Social Mediators. Communication & Sport 8:6, pages 803-824.
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Cleopatra Veloutsou & Iain Black. (2020) Creating and managing participative brand communities: The roles members perform. Journal of Business Research 117, pages 873-885.
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