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Journal of Political Marketing Volume 23, 2024 - Issue 2
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Original Articles

Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign

Jorge David Fernández GómezUniversidad de Sevilla, Sevilla, SpainORCID Iconhttps://orcid.org/0000-0002-0833-6639View further author information
ORCID Icon,
Antonio PinedaUniversidad de Sevilla, Sevilla, SpainCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0249-1881View further author information
ORCID Icon &
Maria-Teresa Gordillo-RodriguezUniversidad de Sevilla, Sevilla, SpainORCID Iconhttps://orcid.org/0000-0002-2250-220XView further author information
ORCID Icon
Pages 123-148 | Received 10 Apr 2020, Accepted 28 Apr 2021, Published online: 19 Jul 2021

Citations (4)

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Read on this site (1)

Bright Senanu, Prince Yao Amu & Hannah Ampomah Mensah. (2023) Celebrity political party endorsement and voter behaviour: a post-election empirical evidence. Journal of Marketing Communications 0:0, pages 1-24.
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Articles from other publishers (3)

Francisco Moreira, Inês Pereira, José Duarte Santos & Paulo Botelho Pires. (2023) Sports celebrity endorsement impact on purchase intention. Revista Galega de Economía, pages 1-21.
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Jasmandeep Kaur, Kirandeep Bedi & Ramanjeet Singh. 2023. Handbook of Research on Deconstructing Culture and Communication in the Global South. Handbook of Research on Deconstructing Culture and Communication in the Global South 226 246 .
Jorge David Fernández Gómez, José Berenguel Fernández & Antonio Macarro Tomillo. (2022) Testimoniales, endorsements y celebrities en publicidad. Un análisis empírico de las estrategias publicitarias en el Festival de Cannes, 2010-2020. Revista de Comunicación 21:2, pages 135-156.
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