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Journal of Foodservice Business Research Volume 27, 2024 - Issue 3
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Research Article

The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut

Ghaith M. Al-Abdallaha School of Management and Economics, University of Kurdistan Hewlêr, Erbil, Iraq;b Management School, University of Liverpool, Liverpool, UKORCID Iconhttps://orcid.org/0000-0003-3676-7185View further author information
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Ala’ Omar Dandisc Editor of Cogent Business & Management, Associate Professor of Marketing, Department of Marketing, Business Faculty, Applied Science Private University, Amman, JordanCorrespondence[email protected] [email protected]
ORCID Iconhttps://orcid.org/0000-0003-0447-4601View further author information
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Mohammad Badi’ Al Haj Eidd Department of Marketing, School of Business, University of Otago, Dunedin, New ZealandORCID Iconhttps://orcid.org/0000-0002-7524-948XView further author information
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Pages 287-319 | Published online: 17 Jun 2022

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Haneyah Ata Rabah, Ala’ Omar Dandis, Mohammad Al Haj Eid, Len Tiu Wright, Ayman Mansour & Ibrahim Lewis Mukattash. (2023) Factors influencing electronic word of mouth behavior in higher education institutions. Journal of Marketing Communications 0:0, pages 1-25.
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Mohammad Badruddoza Talukder, Sanjeev Kumar & Iva Rani Das. 2024. Advancements in Socialized and Digital Media Communications. Advancements in Socialized and Digital Media Communications 118 134 .
Ghaith Al-Abdallah & Jegr Ababakr. (2023) Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity. International Journal of Dentistry 2023, pages 1-16.
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Qais Hammouri, Jassim Ahmad Al-Gasawneh, Nawras M. Nusairat, Abdalrazzaq Aloqool, Esraa Al-Amayreh & Marhana Mohamed Anuar. (2023) Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector. Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector.
Fedy Rismalia, Heri Akhmadi, Diah Rina Kamardiani, Nguyen Thai Phan & Michael Ameh. (2022) Effect of Instagram promotion on consumer purchase intention: evidence from Indonesian traditional food of bakpia. E3S Web of Conferences 361, pages 01010.
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