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Traffic Injury Prevention Volume 3, 2002 - Issue 3
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Commentary

Exploring the Effects of a Road Safety Advertising Campaign on the Perceptions and Intentions of the Target and Nontarget Audiences to Drink and Drive

Richard Tay Centre for Accident Research and Road Safety, Queensland University of Technology, Carseldine, Australia
Pages 195-200 | Published online: 15 Sep 2010

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Constantinos Antoniou & Konstantinos Kostovasilis. (2017) How may external information affect traffic risk perception?. Journal of Transportation Safety & Security 9:3, pages 347-368.
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Alberto Megías, Abilio Cortes, Antonio Maldonado & Antonio Cándido. (2017) Using negative emotional feedback to modify risky behavior of young moped riders. Traffic Injury Prevention 18:4, pages 351-356.
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EN Viljoen, M Terblanche-Smit & NicS Terblanche. (2009) Good idea, bad idea: A study of young adults’ opinions on anti-drunken driving campaigns. Communicatio 35:1, pages 119-137.
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Ioni Lewis, Barry Watson & Katherine Marie White. (2009) Internet versus paper-and-pencil survey methods in psychological experiments: Equivalence testing of participant responses to health-related messages. Australian Journal of Psychology 61:2, pages 107-116.
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Articles from other publishers (35)

Tanvir Chowdhury, Shakil Mohammad Rifaat & Richard Tay. (2022) Characteristics of Pedestrians in Bangladesh Who Did Not Receive Public Education on Road Safety. Sustainability 14:16, pages 9909.
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Andrew Hyacinth Ngene & Luke Ifeanyi Anorue. (2021) Evaluating the FRSC's "Don't Drink and Drive" Media Campaign in South-east, Nigeria: Effects on Motorists' Exposure and Compliance Levels. Transactions on Transport Sciences 12:1, pages 38-47.
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Scott Wolfe, Spencer G. Lawson, Jeff Rojek & Geoffrey Alpert. (2020) Predicting Police Officer Seat Belt Use: Evidence-Based Solutions to Improve Officer Driving Safety. Police Quarterly 23:4, pages 472-499.
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Nalin Singh Negi, Karen Schmidt, Irina Morozova, Tigist Addis, Solomon Kidane, Asmeret Nigus, Namrata Kumar, Sandra Mullin & Nandita Murukutla. (2020) Effectiveness of a Drinking and Driving Campaign on Knowledge, Attitudes, and Behavior Among Drivers in Addis Ababa. Frontiers in Sustainable Cities 2.
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Ben W. Morrison, Mark Sasaki & Natalie M.V. Morrison. (2020) The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous driving attitudes. Journal of Road Safety 31:4, pages 13-25.
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Nirajan Shiwakoti, Richard Tay & Peter Stasinopoulos. (2019) Development, testing, and evaluation of road safety poster to reduce jaywalking behavior at intersections. Cognition, Technology & Work 22:2, pages 389-397.
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Shane McIver & Daniel van den Hoek. (2018) One false move: A singular account of multiple outcomes arising from drink-driving. Health Promotion Journal of Australia 29:2, pages 133-139.
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Richard Tay. (2018) Effects of roadside memorials on red light running intention in different age, gender and personality groups. Transportation Research Part F: Traffic Psychology and Behaviour 54, pages 86-95.
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Nancy Rhodes. (2015) Fear-Appeal Messages: Message Processing and Affective Attitudes. Communication Research 44:7, pages 952-975.
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Cassandra S. Gauld, Ioni Lewis, Katherine M. White, Judy J. Fleiter & Barry Watson. (2017) Evaluating public education messages aimed at monitoring and responding to social interactive technology on smartphones among young drivers. Accident Analysis & Prevention 104, pages 24-35.
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I. Lewis, K.M. White, B. Ho, B. Elliott & B. Watson. (2017) Insights into targeting young male drivers with anti-speeding advertising: An application of the Step approach to Message Design and Testing (SatMDT). Accident Analysis & Prevention 103, pages 129-142.
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Rachel L. Cathcart & A. Ian Glendon. (2016) Judged effectiveness of threat and coping appraisal anti-speeding messages. Accident Analysis & Prevention 96, pages 237-248.
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Ahinoam Eherenfreund-Hager & Orit Taubman – Ben-Ari. (2016) The effect of affect induction and personal variables on young drivers’ willingness to drive recklessly. Transportation Research Part F: Traffic Psychology and Behaviour 41, pages 138-149.
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Clare D'Souza & Richard Tay. (2016) Advertising implications and design of messages. Marketing Intelligence & Planning 34:4, pages 504-522.
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Joceline Rogé, Vida El Zufari, Fabrice Vienne & Daniel Ndiaye. (2015) Safety messages and visibility of vulnerable road users for drivers. Safety Science 79, pages 29-38.
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Ben Wooliscroft & Alexandra Ganglmair-Wooliscroft. (2014) Improving conditions for potential New Zealand cyclists: An application of conjoint analysis. Transportation Research Part A: Policy and Practice 69, pages 11-19.
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Alberto Megías, Antonio Cándido, Andrés Catena, Silvia Molinero & Antonio Maldonado. (2014) The Passenger Effect: Risky Driving is a Function of the Driver-Passenger Emotional Relationship. Applied Cognitive Psychology 28:2, pages 254-258.
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A. Ian Glendon & Britta L. Walker. (2013) Can anti-speeding messages based on protection motivation theory influence reported speeding intentions?. Accident Analysis & Prevention 57, pages 67-79.
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Vallop Ditsuwan, Jacob Lennert Veerman, Melanie Bertram & Theo Vos. (2013) Cost-Effectiveness of Interventions for Reducing Road Traffic Injuries Related to Driving under the Influence of Alcohol. Value in Health 16:1, pages 23-30.
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José I. Castillo-Manzano, Mercedes Castro-Nuño & Diego J. Pedregal. (2012) How many lives can bloody and shocking road safety advertising save? The case of Spain. Transportation Research Part F: Traffic Psychology and Behaviour 15:2, pages 174-187.
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C. Horvath, I. Lewis & B. Watson. (2012) The beliefs which motivate young male and female drivers to speed: A comparison of low and high intenders. Accident Analysis & Prevention 45, pages 334-341.
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Alberto Megías, Antonio Maldonado, Andrés Catena, Leandro L. Di Stasi, Jesús Serrano & Antonio Cándido. (2011) Modulation of attention and urgent decisions by affect-laden roadside advertisement in risky driving scenarios. Safety Science 49:10, pages 1388-1393.
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STEPHEN BELL, ANDREW HINDMOOR & FRANK MOLS. (2010) PERSUASION AS GOVERNANCE: A STATE-CENTRIC RELATIONAL PERSPECTIVE. Public Administration 88:3, pages 851-870.
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Alena Høye & Truls Vaa. (2010) Will announcing seat-belt checkpoints reduce the non-use of seat-belts or increase other violations?. Transportation Research Part F: Traffic Psychology and Behaviour 13:4, pages 233-242.
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Richard TAY & Alex DE BARROS. (2010) Effectiveness of Road Safety Messages on Variable Message Signs. Journal of Transportation Systems Engineering and Information Technology 10:3, pages 18-23.
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Richard Tay, Upal Barua & Lina Kattan. (2009) Factors contributing to hit-and-run in fatal crashes. Accident Analysis & Prevention 41:2, pages 227-233.
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I. Lewis, B. Watson & K.M. White. (2008) An examination of message-relevant affect in road safety messages: Should road safety advertisements aim to make us feel good or bad?. Transportation Research Part F: Traffic Psychology and Behaviour 11:6, pages 403-417.
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Richard Tay & Alexandre G. de Barros. (2008) Public perceptions of the use of dynamic message signs. Journal of Advanced Transportation 42:1, pages 95-110.
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Ioni Lewis, Barry Watson & Richard Tay. (2007) Examining the effectiveness of physical threats in road safety advertising: The role of the third-person effect, gender, and age. Transportation Research Part F: Traffic Psychology and Behaviour 10:1, pages 48-60.
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Sharon Newnam, Richard Tay & Claire Mason. (2006) Using psychological frameworks to inform the evaluation of fleet safety initiatives. Safety Science 44:9, pages 809-820.
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Kelli England Will. (2005) Child passenger safety and the immunity fallacy: Why what we are doing is not working. Accident Analysis & Prevention 37:5, pages 947-955.
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Richard Tay. (2005) The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: Are drink driving and speeding similar?. Accident Analysis & Prevention 37:5, pages 922-929.
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Richard Tay. (2005) Drink driving enforcement and publicity campaigns: are the policy recommendations sensitive to model specification?. Accident Analysis & Prevention 37:2, pages 259-266.
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Randy W Elder, Ruth A Shults, David A Sleet, James L Nichols, Robert S Thompson & Warda Rajab. (2004) Effectiveness of mass media campaigns for reducing drinking and driving and alcohol-involved crashes. American Journal of Preventive Medicine 27:1, pages 57-65.
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Richard TAY & David KNOWLES. (2004) DRIVER INATTENTION. IATSS Research 28:1, pages 89-94.
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