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Omid Khosravizadeh, Soudabeh Vatankhah, Najmeh Baghian, Saeed Shahsavari, Mozhgan Sadat Ghaemmohamadi & Bahman Ahadinezhad. (2021) The branding process for healthcare centers: Operational strategies from consumer’s identification to market development. International Journal of Healthcare Management 14:4, pages 956-964.
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Darryl W. Miller & Marshall Toman. (2016) An analysis of rhetorical figures and other linguistic devices in corporation brand slogans. Journal of Marketing Communications 22:5, pages 474-493.
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Sophia Fischer. (2014) Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research Agenda. Journal of Nonprofit & Public Sector Marketing 26:1, pages 1-34.
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Articles from other publishers (2)
Seonju Kam & Youngsun Yoo. (2021) The Development of a Healing Patient Clothing Design Using HI Elements : Focused on Patient Clothing at Kyung Hee University Medical Center. Journal of the Korean Society of Costume 71:3, pages 76-91.
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Michael Beier & Sebastian Früh. 2020. Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis. Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis
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