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Original Articles

Does She Have to Be Thin? Testing the Effects of Models' Body Sizes on Advertising Effectiveness

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Pages 164-183 | Received 18 Aug 2011, Accepted 10 Apr 2012, Published online: 30 Jul 2013

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Read on this site (5)

Jannatul Shimul Ferdousi, Graham L. Bradley & Joan Carlini. (2023) Through Thick and Thin: Exposure to Instagram Advertisements and Willingness to Engage in Appearance-Altering Practices. The Journal of Psychology 157:6, pages 367-388.
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Walter von Mettenheim & Klaus-Peter Wiedmann. (2022) Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications. Atlantic Journal of Communication 0:0, pages 1-23.
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Juan Mundel, Juliet Stantz, Tao Deng, Niki Sasiela & Samantha Mucci. (2022) Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods. Visual Communication Quarterly 29:1, pages 17-33.
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A-Reum Jung & Jun Heo. (2020) Mirror, mirror, who is thinner?A direct effect moderation model of ad model-viewer body size gap. Journal of Marketing Communications 26:6, pages 596-614.
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Articles from other publishers (4)

Orpha de Lenne, Laura Vandenbosch, Tim Smits & Steven Eggermont. (2023) Experimental research on non-idealized models: A systematic literature review. Body Image 47, pages 101640.
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Steffi De Jans, Liselot Hudders, Brigitte Naderer & Valentina De Pauw. (2022) Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior. Frontiers in Psychology 13.
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Heeyun Lee, Ha Kyung Lee & Ho Jung Choo. (2021) The Effects of Fashion Influencers’ Body Types on Self-Expression, Self-Representation Intentions, and Recommendation Intentions : Focusing on the Mediating Effect of Familiarity. Fashion & Textile Research Journal 23:2, pages 200-211.
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Gloria Jiménez-Marín, Irene García Medina & Elena Bellido-Pérez. (2017) La publicidad en el punto de venta: influencia en la imagen corporal infantil. Revista Latina de Comunicación Social:72, pages 957-974.
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