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Atlantic Journal of Communication Volume 16, 2008 - Issue 1
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Original Articles

Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements

Donnalyn Pompper Temple University,
&
Yih-Farn Choo Florida State University,
Pages 49-69 | Published online: 04 Mar 2008

Citations (6)

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Read on this site (3)

Brigitte Naderer, Jörg Matthes & Ines Spielvogel. (2019) How brands appear in children's movies. A systematic content analysis of the past 25 Years. International Journal of Advertising 38:2, pages 237-257.
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Melissa Seipel, Jason Freeman & Pamela Brubaker. (2018) Key Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015. Journal of Promotion Management 24:6, pages 755-773.
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Jiyoung Cha. (2016) Product placement in movies: perspectives from motion picture firms. Journal of Media Business Studies 13:2, pages 95-116.
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Articles from other publishers (3)

Samantha Rosemary Lane & Stephanie Margaret Fisher. (2015) The influence of celebrity chefs on a student population. British Food Journal 117:2, pages 614-628.
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Deborah A. Toomey & Alisha L. Francis. (2013) Branded product placement and pre‐teenaged consumers: influence on brand preference and choice. Young Consumers 14:2, pages 180-192.
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Yu Shi. (2010) Product Placement and Digital Piracy: How Young Chinese Viewers React to the Unconventional Method of Corporate Cultural Globalization. Communication, Culture & Critique 3:3, pages 435-463.
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