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Influential Leadership and Media: How a Single Statement Can Affect an Industry

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Sanjeev Verma, Neha Yadav & Rekha Chikhalkar. (2023) An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation. Journal of Marketing Communications 29:3, pages 211-237.
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Amanda Belarmino & Elizabeth A. Whalen. (2019) Examining the impact of political candidates on hotel revenue. Journal of Hospitality and Tourism Insights 3:1, pages 36-53.
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