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Journal of Convention & Event Tourism Volume 23, 2022 - Issue 3
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Built to attract: Evaluating trade show booth designs using attention analysis in a live communication context

Thomas BauerTrade Fair, Convention and Event Management, DHBW Baden-Wuerttemberg Cooperative State University, Ravensburg, GermanyCorrespondence[email protected]
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Vera HantelTrade Fair, Convention and Event Management, DHBW Baden-Wuerttemberg Cooperative State University, Ravensburg, GermanyView further author information
Pages 240-268 | Received 10 Feb 2021, Accepted 28 Sep 2021, Published online: 16 Oct 2021

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Pedro Mendonça Silva, Arminda Finisterra Paço & Victor Ferreira Moutinho. (2023) The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors. Journal of Business-to-Business Marketing 30:1, pages 15-31.
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Articles from other publishers (1)

Jingya Wang, Yao-Chin Wang, Lu Zhang & Rachel J. C. Fu. (2022) Booth Attractiveness: Scale Development and Model Testing from a Mental Budgeting Perspective. Journal of Hospitality & Tourism Research 47:7, pages 1136-1160.
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