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Journal of Transnational Management Volume 22, 2017 - Issue 4
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Original Articles

Research continuum on consumer education and brand knowledge: A critical analysis

Ananya RajagopalDoctoral Research Scholar, Department of Administrative Science, EGADE Business School, Mexico City, MexicoCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-4808-0738
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Pages 235-259 | Received 25 Jan 2017, Accepted 10 Aug 2017, Published online: 07 Nov 2017

Citations (3)

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Sattambi Sumith De Silva, Eugene L. Seeley, Viput Ongsakul & Zafar U. Ahmed. (2020) Conceptualizing a new model for luxury brand purchase intention in an emerging country setting. Journal of Transnational Management 25:2, pages 100-127.
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Articles from other publishers (2)

Syed Aamir Ali Shah, Muhammad Shakeel Sadiq Jajja & Kamran Ali Chatha. (2023) Antecedents and consequences of effective customer participation: the role of customer education and service modularity. Journal of Service Theory and Practice.
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Alessia Grassi. (2022) “We Like That It Matters!”: Towards a Socially Sustainable Retail Store Brand Experience. Sustainability 14:23, pages 16310.
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