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Articles

Strategic Communication: An Institutional Perspective

Pages 72-92 | Published online: 10 Apr 2009

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Read on this site (30)

Jens Seiffert-Brockmann, Bradley Wiggins & Howard Nothhaft. (2023) The Meme’s-Eye View of Strategic Communication: A Case Study of Social Movements from a Memetic Perspective. International Journal of Strategic Communication 17:3, pages 245-265.
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Howard Nothhaft, Kelly Page Werder, Dejan Verčič & Ansgar Zerfass. (2018) Strategic Communication: Reflections on an Elusive Concept. International Journal of Strategic Communication 12:4, pages 352-366.
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YoungAh Lee, Hyojung Park & Glen T. Cameron. (2018) Strategic Communication in U.S. Higher Education: Testing Congruity Effects of University Identity and Image Among Parents of Prospective Students. International Journal of Strategic Communication 12:3, pages 308-327.
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Douglas Wilbur. (2017) Propaganda’s Place in Strategic Communication: The Case of ISIL’s Dabiq Magazine. International Journal of Strategic Communication 11:3, pages 209-223.
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Anke Wonneberger & Sandra Jacobs. (2016) Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences. International Journal of Strategic Communication 10:5, pages 368-386.
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Christina Grandien & Catrin Johansson. (2016) Organizing and Disorganizing Strategic Communication: Discursive Institutional Change Dynamics in Two Communication Departments. International Journal of Strategic Communication 10:4, pages 332-351.
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Salla-Maaria Laaksonen. (2016) Casting Roles to Stakeholders – A Narrative Analysis of Reputational Storytelling in the Digital Public Sphere. International Journal of Strategic Communication 10:4, pages 238-254.
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Ib T. Gulbrandsen & Sine N. Just. (2016) In the Wake of New Media: Connecting the Who with the How of Strategizing Communication. International Journal of Strategic Communication 10:4, pages 223-237.
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Carmel O'Sullivan & Helen Partridge. (2016) Organizational Change and Renewal: Can Strategic Communication Methods Ease the Pain? A Case Study from the University of Southern Queensland. New Review of Academic Librarianship 22:2-3, pages 282-293.
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Magnus Fredriksson & Josef Pallas. (2016) Diverging Principles for Strategic Communication in Government Agencies. International Journal of Strategic Communication 10:3, pages 153-164.
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Maria Blomgren, Tina Hedmo & Caroline Waks. (2016) Being Special in an Ordinary Way: Swedish Hospitals’ Strategic Web Communication. International Journal of Strategic Communication 10:3, pages 177-194.
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Weiting Tao & Mary Ann Ferguson. (2015) The Overarching Effects of Ethical Reputation Regardless of CSR Cause Fit and Information Source. International Journal of Strategic Communication 9:1, pages 23-43.
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Ansgar Zerfass, Joachim Schwalbach, Günter Bentele & Muschda Sherzada. (2014) Corporate Communications from the Top and from the Center: Comparing Experiences and Expectations of CEOs and Communicators. International Journal of Strategic Communication 8:2, pages 61-78.
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Marianne D. Sison. (2013) Creative Strategic Communications: A Case Study of Earth Hour. International Journal of Strategic Communication 7:4, pages 227-240.
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Nina Overton-de Klerk & Sonja Verwey. (2013) Towards an emerging paradigm of strategic communication: Core driving forces. Communicatio 39:3, pages 362-382.
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Ansgar Zerfass & Neele Franke. (2013) Enabling, Advising, Supporting, Executing: A Theoretical Framework for Internal Communication Consulting Within Organizations. International Journal of Strategic Communication 7:2, pages 118-135.
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James Mahoney. (2011) Horizons in Strategic Communication: Theorising a Paradigm Shift. International Journal of Strategic Communication 5:3, pages 143-153.
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Ralph Tench, Piet Verhoeven & Ansgar Zerfass. (2009) Institutionalizing Strategic Communication in Europe – An Ideal Home or a Mad House? Evidence from a Survey in 37 Countries. International Journal of Strategic Communication 3:2, pages 147-164.
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