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International Journal of Strategic Communication Volume 3, 2009 - Issue 2: Institutionalization of Strategic Communication Theoretical Analysis and Empirical Evidence
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Articles

The Institutionalization of the Strategic Communication Function in the United States

Jerry Swerling USC Annenberg School for Communication, Los Angeles, California, USACorrespondence[email protected]
&
Chaiti Sen USC Annenberg School for Communication, Los Angeles, California, USA
Pages 131-146 | Published online: 10 Apr 2009

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Read on this site (4)

Christopher Wilson, Pamela Brubaker & Brooke Smith. (2020) Cracking the Snapcode: Understanding the Organizational and Technological Influences of Strategic Social Media Adoption. International Journal of Strategic Communication 14:1, pages 41-59.
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Christina Grandien & Catrin Johansson. (2016) Organizing and Disorganizing Strategic Communication: Discursive Institutional Change Dynamics in Two Communication Departments. International Journal of Strategic Communication 10:4, pages 332-351.
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Juan Meng. (2014) Cultural congruence or difference: A paired country investigation of leadership effectiveness in public relations. The Journal of International Communication 20:1, pages 52-76.
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Swaran Sandhu. (2009) Strategic Communication: An Institutional Perspective. International Journal of Strategic Communication 3:2, pages 72-92.
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Articles from other publishers (10)

Jana Brockhaus & Ansgar Zerfass. (2021) Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations. Corporate Communications: An International Journal 27:1, pages 53-70.
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Catrin Johansson, Christina Grandien & Kicki Strandh. (2019) Roadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value. Public Relations Review 45:4, pages 101791.
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Jenny Zhengye Hou. (2016) The emerging “field” of public relations in China: Multiple interplaying logics and evolving actors’ inter-relations. Public Relations Review 42:4, pages 627-640.
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Swaran Sandhu. 2015. Handbuch der Public Relations. Handbuch der Public Relations 243 260 .
Maria Ellinor Rosén. (2014) From ad-man to digital manager. Journal of Communication Management 18:1, pages 16-39.
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Jerry Swerling, Kjerstin Thorson & Ansgar Zerfass. (2014) The role and status of communication practice in the USA and Europe. Journal of Communication Management 18:1, pages 2-15.
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Peggy Simcic Brønn. (2014) How others see us: leaders’ perceptions of communication and communication managers. Journal of Communication Management 18:1, pages 58-79.
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Anna Karina Kjeldsen. (2013) Strategic communication institutionalized: A Scandinavian perspective. Public Relations Inquiry 2:2, pages 223-242.
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Swaran Sandhu. 2013. Organisationskommunikation und Public Relations. Organisationskommunikation und Public Relations 143 165 .
Christina Grandien & Catrin Johansson. (2012) Institutionalization of communication management. Corporate Communications: An International Journal 17:2, pages 209-227.
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