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Articles

Horizons in Strategic Communication: Theorising a Paradigm Shift

Pages 143-153 | Published online: 04 Jul 2011

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Read on this site (6)

Kelly Page Werder, Howard Nothhaft, Dejan Verčič & Ansgar Zerfass. (2018) Strategic Communication as an Emerging Interdisciplinary Paradigm. International Journal of Strategic Communication 12:4, pages 333-351.
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YoungAh Lee, Hyojung Park & Glen T. Cameron. (2018) Strategic Communication in U.S. Higher Education: Testing Congruity Effects of University Identity and Image Among Parents of Prospective Students. International Journal of Strategic Communication 12:3, pages 308-327.
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Hue Trong Duong. (2017) Fourth Generation NGOs: Communication Strategies in Social Campaigning and Resource Mobilization. Journal of Nonprofit & Public Sector Marketing 29:2, pages 119-147.
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Ib T. Gulbrandsen & Sine N. Just. (2016) In the Wake of New Media: Connecting the Who with the How of Strategizing Communication. International Journal of Strategic Communication 10:4, pages 223-237.
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Marianne D. Sison. (2013) Creative Strategic Communications: A Case Study of Earth Hour. International Journal of Strategic Communication 7:4, pages 227-240.
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Nina Overton-de Klerk & Sonja Verwey. (2013) Towards an emerging paradigm of strategic communication: Core driving forces. Communicatio 39:3, pages 362-382.
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Articles from other publishers (8)

Milena Araújo & Sandra Miranda. (2020) Multidisciplinarity in internal communication and the challenges ahead. Corporate Communications: An International Journal 26:1, pages 107-123.
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Angela Preciado-Hoyos. (2020) Strategic communication practices by consultants in Colombia. Corporate Communications: An International Journal 25:2, pages 227-242.
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Maria Palazzo, Pantea Foroudi, Philip J. Kitchen & Alfonso Siano. (2020) Developing corporate communications: insights from the Italian scenario. Qualitative Market Research: An International Journal 23:3, pages 407-426.
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Christopher J. Lortie & Malory Owen. (2020) Ten simple rules to facilitate evidence implementation in the environmental sciences. FACETS 5:1, pages 642-650.
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Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno & Piet VerhoevenRalph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno & Piet Verhoeven. 2017. Communication Excellence. Communication Excellence 111 132 .
John M. Penrose. (2015) Understanding and Using the Relationships Between Business and Professional Communication and Public Relations. Business and Professional Communication Quarterly 78:4, pages 494-510.
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Rossella C. Gambetti & Silvia Biraghi. (2015) The CCO: appointed or organic leader? The rise of conversational leadership. Corporate Communications: An International Journal 20:4, pages 415-430.
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Ángela Preciado Hoyos. (2015) El análisis del entorno como función estratégica de la comunicación en programas de responsabilidad social de un grupo de empresas del sector eléctrico colombiano. Innovar 25:55, pages 11-22.
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