Advanced search
Publication Cover
International Journal of Strategic Communication Volume 5, 2011 - Issue 2: The Status of Strategic Communication Practice in 48 Countries on Three Continents
Submit an article Journal homepage
1,494
Views
42
CrossRef citations to date
0
Altmetric
Articles

Strategic Orientation of Communication Professionals in Europe

Piet Verhoeven University of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
,
Ansgar Zerfass University of Leipzig, Leipzig, Germany
&
Ralph Tench Leeds Metropolitan University, Leeds, United Kingdom
Pages 95-117 | Published online: 13 Apr 2011

Citations (42)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (11)

Emma Christensen. (2022) Ideal-Practice Entanglement: When Emergence Fails to Enrich the Deliberate Planning Model. International Journal of Strategic Communication 16:4, pages 539-554.
Read now
Charlotte Simonsson & Mats Heide. (2021) Developing a Communicative Logic –The Key to Communication Professionalism. International Journal of Strategic Communication 15:3, pages 253-273.
Read now
Kelly Page Werder, Howard Nothhaft, Dejan Verčič & Ansgar Zerfass. (2018) Strategic Communication as an Emerging Interdisciplinary Paradigm. International Journal of Strategic Communication 12:4, pages 333-351.
Read now
Peter Winkler & Michael Etter. (2018) Strategic Communication and Emergence: A Dual Narrative Framework. International Journal of Strategic Communication 12:4, pages 382-398.
Read now
Elina Erzikova, Richard Waters & Konstantin Bocharsky. (2018) Media Catching: A Conceptual Framework for Understanding Strategic Mediatization in Public Relations?. International Journal of Strategic Communication 12:2, pages 145-159.
Read now
Clila Magen. (2017) Strategic Communication of Israel’s Intelligence Services: Countering New Challenges with Old Methods. International Journal of Strategic Communication 11:4, pages 269-285.
Read now
Anke Wonneberger & Sandra Jacobs. (2016) Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences. International Journal of Strategic Communication 10:5, pages 368-386.
Read now
Christina Grandien & Catrin Johansson. (2016) Organizing and Disorganizing Strategic Communication: Discursive Institutional Change Dynamics in Two Communication Departments. International Journal of Strategic Communication 10:4, pages 332-351.
Read now
Ye Wang, Fei Qiao & Wei Peng. (2015) Is the Size or the Valence of Proactive Engagement Associated with Purchase Intention? A Case Study of Branded Blogs of Starbucks. International Journal of Strategic Communication 9:3, pages 197-216.
Read now
Ansgar Zerfass & Neele Franke. (2013) Enabling, Advising, Supporting, Executing: A Theoretical Framework for Internal Communication Consulting Within Organizations. International Journal of Strategic Communication 7:2, pages 118-135.
Read now
Jim Macnamara & Ansgar Zerfass. (2012) Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management. International Journal of Strategic Communication 6:4, pages 287-308.
Read now

Articles from other publishers (31)

Ana María Sarmiento Martínez, Ivan Dario Moreno Acero & Camilo Morón Castro. (2023) Engagement Académico: un elemento clave en la educación virtual. Praxis 18:1, pages 140-157.
Crossref
Piet Hein Coebergh, Martien Schriemer, Anne-Marie Cotton, Monica Blaga, Marc Compte-Pujol, Anca Anton, Mariana Sueldo, Gisela Gonçalves & Joan Cuenca-Fontbona. (2023) What on Earth Do Communication Professionals Do? The Anatomy of Communication Management. SSRN Electronic Journal.
Crossref
Xiao Wang & Yi-Hui Christine Huang. (2020) Uncovering the Role of Strategic Orientation in Translating Communication Strategies to Organizational Performance: An Analysis of Practitioners From Two Chinese Societies. International Journal of Business Communication 60:1, pages 234-259.
Crossref
Jessica Edlom. (2022) The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry. Media and Communication 10:1, pages 66-76.
Crossref
Sophia Charlotte Volk & Ansgar Zerfaß. 2022. Handbuch Unternehmenskommunikation. Handbuch Unternehmenskommunikation 639 661 .
Sophia Charlotte Volk & Ansgar Zerfaß. 2020. Handbuch Unternehmenskommunikation. Handbuch Unternehmenskommunikation 1 23 .
Carmen Costa-Sánchez, Miguel Túñez-López & María-Isabel Míguez-González. (2020) Normal is not normative: Public relations indicators from a Spanish secondary political and economic region. Public Relations Inquiry 10:2, pages 197-219.
Crossref
Albert Adjei Anani-Bossman. (2020) An exploration of strategic public relations management in Ghana. Public Relations Inquiry 10:1, pages 73-96.
Crossref
Angela Preciado Hoyos. (2020) Marco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antioqueño. Palabra Clave 23:2, pages 1-53.
Crossref
Sophia Charlotte Volk & Ansgar Zerfaß. 2020. Handbuch Unternehmenskommunikation. Handbuch Unternehmenskommunikation 1 23 .
Catrin Johansson, Christina Grandien & Kicki Strandh. (2019) Roadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value. Public Relations Review 45:4, pages 101791.
Crossref
Margaret Brunton, Anne Kankaanranta, Leena Louhiala-Salminen & Lynn Jeffrey. (2015) Are Strategic Communication Management Competencies and Personal Attributes Global? A Case Study of Practice in Finland and New Zealand. International Journal of Business Communication 56:2, pages 151-172.
Crossref
Ansgar Zerfass & Sophia Charlotte Volk. (2018) How communication departments contribute to corporate success. Journal of Communication Management 22:4, pages 397-415.
Crossref
Emma Christensen & Lars Thøger Christensen. (2018) Dialogics of strategic communication. Corporate Communications: An International Journal 23:3, pages 438-455.
Crossref
Clila Magen & Ephraim Lapid. (2018) Israel's military public diplomacy evolution: Historical and conceptual dimensions. Public Relations Review 44:2, pages 287-298.
Crossref
Roxana-Lucia Mihai. (2017) Corporate Communication Management. A Management Approach. Valahian Journal of Economic Studies 8:2, pages 103-110.
Crossref
Ángela Preciado-Hoyos, Adriana Marcela Nivia-Flórez & Juan Pablo Correales-Rivas. (2017) The strategic orientation of communications consulting firms in Colombia. Public Relations Review 43:2, pages 406-416.
Crossref
Christina Grandien. (2017) Pulling together and tearing apart – The occupational branding of public relations and the management of tainted work. Public Relations Inquiry 6:1, pages 73-98.
Crossref
Charles Conrad & Andrea Terry. 2015. The International Encyclopedia of Political Communication. The International Encyclopedia of Political Communication 1 11 .
Rossella C. Gambetti & Silvia Biraghi. (2015) The CCO: appointed or organic leader? The rise of conversational leadership. Corporate Communications: An International Journal 20:4, pages 415-430.
Crossref
Ansgar Zerfass & Muschda Sherzada. (2015) Corporate communications from the CEO’s perspective. Corporate Communications: An International Journal 20:3, pages 291-309.
Crossref
Sherry Devereaux Ferguson. 2008. The International Encyclopedia of Communication. The International Encyclopedia of Communication.
Sherry Devereaux Ferguson. 2008. The International Encyclopedia of Communication. The International Encyclopedia of Communication 1 8 .
Angeles Moreno, Cristina Navarro, Ralph Tench & Ansgar Zerfass. (2015) Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe. Public Relations Review 41:2, pages 242-253.
Crossref
David Klimeš. (2015) CEO Communication and Reputation in the Czech Republic: An Inspiration for Czech SMEs. Procedia - Social and Behavioral Sciences 175, pages 130-136.
Crossref
Ángela Preciado Hoyos. (2015) El análisis del entorno como función estratégica de la comunicación en programas de responsabilidad social de un grupo de empresas del sector eléctrico colombiano. Innovar 25:55, pages 11-22.
Crossref
Swaran Sandhu. 2015. Handbuch der Public Relations. Handbuch der Public Relations 243 260 .
Edward T. VieiraJr.Jr. & Susan Grantham. (2014) Defining public relations roles in the U.S.A. using cluster analysis. Public Relations Review 40:1, pages 60-68.
Crossref
Chiara Valentini & Krishnamurthy Sriramesh. (2014) To be, or not to be: Paradoxes in strategic public relations in Italy. Public Relations Review 40:1, pages 3-13.
Crossref
Maria Ellinor Rosén. (2014) From ad-man to digital manager. Journal of Communication Management 18:1, pages 16-39.
Crossref
Derina R. Holtzhausen & Ansgar Zerfass. 2013. Organisationskommunikation und Public Relations. Organisationskommunikation und Public Relations 73 94 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.