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Articles

Exploring the Role of Strategic Relationship Management in the Formation of Publics

Pages 7-16 | Published online: 18 Jan 2012

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Read on this site (2)

Yeunjae Lee & Jo-Yun Li. (2022) Discriminated against but engaged: The role of communicative actions of racial minority employees. Communication Monographs 89:4, pages 445-469.
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Erich J. Sommerfeldt & Michael L. Kent. (2015) Civil Society, Networks, and Relationship Management: Beyond the Organization–Public Dyad. International Journal of Strategic Communication 9:3, pages 235-252.
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Jo-Yun Li & Yeunjae Lee. (2022) Predicting Public Cooperation Toward Government Actions in the Early Stages of an Influenza Pandemic in the United States: The Role of Authentic Governmental Communication and Relational Quality. Communication Research 50:2, pages 230-257.
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Jeannette I. Iannacone. (2021) Understanding INGO relationship management: A case study approach to multinational organization–public relationships. Public Relations Review 47:4, pages 102076.
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Lan Ni, Zhiwen Xiao, Wenlin Liu & Qi Wang. (2019) Relationship management as antecedents to public communication behaviors: Examining empowerment and public health among Asian Americans. Public Relations Review 45:5, pages 101835.
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