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Articles

Structure and Development of the Public Relations Agency Industry in the United States: Operational Structure, Clients, Fees, and Talent

Pages 136-148 | Published online: 21 Mar 2013

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Christian Wiencierz, Ulrike Röttger & Christina Fuhrmann. (2021) Agile Cooperation between Communication Agencies and Companies. International Journal of Strategic Communication 15:2, pages 144-158.
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Suman Lee, Surin Chung & Euirang Lee. (2023) Globalization of the public relations agency industry: a country-level analysis of global public relations agencies and environmental factors. Journal of Communication Management 27:1, pages 21-34.
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Olaf Hoffjann, Karina Hoffstedde & Franziska Jaworek. (2020) Ready for the unexpected: theoretical framework and empirical findings on communication consulting. Journal of Communication Management 25:1, pages 1-17.
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Angela Preciado-Hoyos. (2020) Strategic communication practices by consultants in Colombia. Corporate Communications: An International Journal 25:2, pages 227-242.
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Bârika Göncü. (2018) Construction and presentation of communication consultancy expertise: Turkish perspective. Public Relations Review 44:5, pages 690-703.
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Susana Miquel Segarra, Lorena López Font & Samuel Gil Soldevila. (2018) Radiografía de las consultoras de comunicación en España: perfil profesional, estructura y actividad. Revista Latina de Comunicación Social:73, pages 478-503.
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Dejan Verčič, Ralph Tench & Ana Tkalac Verčič. (2018) Collaboration and conflict between agencies and clients. Public Relations Review 44:1, pages 156-164.
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Juan-Carlos Molleda, Sarabdeep Kochhar & Christopher Wilson. (2015) Tipping the balance: A decision-making model for localization in global public relations agencies. Public Relations Review 41:3, pages 335-344.
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유선욱 & 김장열. (2015) An Exploratory Study on the Compensation Systems of Korea’s PR Industry Using Agency Theory. Journal of Public Relations 19:1, pages 122-161.
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Manaf Bashir & Maria Fedorova. (2014) Conglomeration among the top American public relations agencies: A case study. Public Relations Review 40:5, pages 762-771.
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