Advanced search
Publication Cover
International Journal of Strategic Communication Volume 9, 2015 - Issue 2: Strategic Communication Campaigns in a Contemporary, Digital, and Networked Society
Submit an article Journal homepage
1,848
Views
21
CrossRef citations to date
0
Altmetric
Articles

Where Does My Money Go? How Online Comments on a Donation Campaign Influence the Perceived Trustworthiness of a Nonprofit Organization

Christian WiencierzUniversity of Münster, Münster, GermanyView further author information
,
Katharina Gisela PöppelUniversity of Münster, Münster, GermanyView further author information
&
Ulrike RöttgerUniversity of Münster, Münster, GermanyCorrespondence[email protected]
View further author information
Pages 102-117 | Published online: 07 Apr 2015

Citations (21)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Daniel Rayne, Simon Pervan, Heath McDonald & Civilai Leckie. (2023) Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study. Journal of Marketing Management 0:0, pages 1-27.
Read now
Michail Vafeiadis, Virginia S. Harrison, Pratiti Diddi, Frank Dardis & Christen Buckley. (2021) Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification. International Journal of Strategic Communication 15:4, pages 275-292.
Read now
Katharina Pöppel, Dennis Dreiskämper & Bernd Strauss. (2021) Breaking bad: how crisis communication, dissemination channel and prevalence influence the public perception of doping cases. Sport in Society 24:7, pages 1156-1182.
Read now

Articles from other publishers (18)

Katie Blake, Takahiro Kubo & Diogo Veríssimo. (2023) Measuring the effectiveness of value-framing and message valence on audience engagement across countries. Global Environmental Psychology 1.
Crossref
Jihye Sung, Gee-Woo Bock & Han-Min Kim. (2023) Effect of blockchain-based donation system on trustworthiness of NPOs. Information & Management 60:5, pages 103812.
Crossref
Betty Purwandari, Latifatul Khairiyah, Mardiana Purwaningsih, Achmad Nizar Hidayanto, Nur Fitriah Ayuning Budi & Kongkiti Phusavat. (2022) Why do people donate online? A perspective from dual credibility transfer. International Review on Public and Nonprofit Marketing 20:2, pages 393-425.
Crossref
Chundong Zheng, Huan Niu & Han Wang. (2023) No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising. International Review on Public and Nonprofit Marketing.
Crossref
Virginia S. Harrison, Michail Vafeiadis, Pratiti Diddi, Christen Buckley & Frank E. Dardis. (2022) Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions. Public Relations Review 48:5, pages 102184.
Crossref
Yasmeen Elsantil, Riyad Eid & Khaled Bedair. (2022) The Impact of Credibility Attributes on Consumer Intention to Adopt Information on Social Networking Sites. International Journal of Online Marketing 12:1, pages 1-22.
Crossref
Virginia Harrison, Michail Vafeiadis, Pratiti Diddi & Jeff Conlin. (2021) The impact of CSR on nonprofit outcomes: how the choice of corporate partner influences reputation and supportive intentions. Corporate Communications: An International Journal 27:2, pages 205-225.
Crossref
Ulrike Röttger. 2022. Handbuch Unternehmenskommunikation. Handbuch Unternehmenskommunikation 351 370 .
Olaf Hoffjann. (2021) The Innovation Function of Hybridization in Public Relations. Media and Communication 9:3, pages 155-163.
Crossref
Tingting Hou, Keke Hou, Xue Wang & Xin (Robert) Luo. (2021) Why I give money to unknown people? An investigation of online donation and forwarding intention. Electronic Commerce Research and Applications 47, pages 101055.
Crossref
Young‐Joo Lee. (2020) Liked on Facebook, liked for real?: Nonprofits' online popularity and financial performance. Nonprofit Management and Leadership 31:3, pages 609-621.
Crossref
Anna Kochigina. (2020) The parallel power in organizations’ defense: Exploring faith-holders and their crisis communication. Public Relations Review 46:4, pages 101950.
Crossref
Selin Türkel, Ebru Uzunoğlu & Sema Misci Kip. (2020) Shared meaning at the intersection of NPO reputation and trust: a personification perspective. Corporate Communications: An International Journal 26:1, pages 124-142.
Crossref
Peiyao Li, Linjuan Rita Men & Cen April Yue. (2019) An exploratory study of stewardship for Chinese nonprofit organizations. International Journal of Nonprofit and Voluntary Sector Marketing 25:2.
Crossref
Michail Vafeiadis, Denise S. Bortree, Christen Buckley, Pratiti Diddi & Anli Xiao. (2019) Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement. Journal of Product & Brand Management 29:2, pages 209-222.
Crossref
Margaret Zelman Law. 2019. Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions. Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions 206 218 .
Ulrike Röttger. 2019. Handbuch Unternehmenskommunikation. Handbuch Unternehmenskommunikation 1 20 .
Christian Wiencierz & Ulrike Röttger. 2016. Trust and Communication in a Digitized World. Trust and Communication in a Digitized World 91 111 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.