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Articles

Building a Sector Reputation: The Strategic Communication of National Higher Education

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Read on this site (3)

YoungAh Lee, Hyojung Park & Glen T. Cameron. (2018) Strategic Communication in U.S. Higher Education: Testing Congruity Effects of University Identity and Image Among Parents of Prospective Students. International Journal of Strategic Communication 12:3, pages 308-327.
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Hogne Lerøy Sataøen, Daniel Lövgren & Simon Neby. Creating the “University experience”: promotional and multimodal video productions in Scandinavian higher education. Nordic Journal of Studies in Educational Policy 0:0, pages 1-16.
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Articles from other publishers (7)

Paul Capriotti, Andrea Oliveira & Ileana Zeler. (2023) Analysis of universities’ integrated communication strategies on Twitter-X. El Profesional de la información.
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Mirela Holy. 2023. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times 29 46 .
Marelby Amado Mateus & Fernando Juarez Acosta. (2022) Reputation in Higher Education: A Systematic Review. Frontiers in Education 7.
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Prue Robson. (2021) Public relations and place branding: Friend, foe or just ignored? A systematic review. Public Relations Review 47:5, pages 102096.
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Vilma Luoma-aho, María José Canel & Juho Hakola. (2021) Public sector reputation and netpromoter score. International Review on Public and Nonprofit Marketing 18:3, pages 419-446.
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Hogne Lerøy Sataøen. (2019) Sub-sector branding and nation branding: the case of higher education. Corporate Communications: An International Journal 24:3, pages 425-438.
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María‐José Canel & Vilma Luoma‐aho. 2018. Public Sector Communication. Public Sector Communication 121 138 .