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Articles

Social Media as a Communication Strategy: Content Analysis of Top Nonprofit Foundations’ Micro-blogs in China

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Jihye Jung, Minjung Kim & Jiwon Suh. (2022) The scope of “marketing” research in the nonprofit sector: Lessons from the last 20 years literature. Journal of Philanthropy and Marketing 28:4.
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Alyaqoub R.Abdul Rahman N.A.Alsharairi A.. (2023) Advantages and Disadvantages of Online Public Relations from The Lens of Internal Practitioners: Evidence from Jordan. British Journal of Mass Communication and Media Research 3:1, pages 41-58.
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Cevat Sercan ÖZER & Mine YENİÇERİ ALEMDAR. (2023) Ahbap Oluşumunun Twitter Kullanımında Diyolojik ve Simetrik İlkelerDiological and Symmetrical Principles in the Use of Twitter by the Ahbap Organization. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9:2, pages 552-567.
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Qiongyao Huang, Benjamin J. Lynn, Chuqing Dong, Shijun Ni & Linjuan Rita Men. (2022) Relationship Cultivation via Social Media During the COVID-19 Pandemic: Evidence From China and the U.S. International Journal of Business Communication 60:2, pages 512-542.
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Susana Bernardino, J. Freitas Santos & Pedro Silva. (2023) Acquiring information for the social organization: the role of social media use and social capital. Social Network Analysis and Mining 13:1.
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Abhishek Behl, Pankaj Dutta, Pratima Sheorey & Rajesh Kumar Singh. (2022) Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective. The TQM Journal 35:1, pages 292-319.
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Mehdi REZZAG HEBLA & Farah RAHAL. (2022) Online Media: Why Use It? To What Benefit? An Examination of Online Communication Within National Olympic Committees. Pamukkale Journal of Sport Sciences 13:3, pages 101-130.
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Sema Akboga & Engin Arik. (2022) The communication strategies of ideologically polarized civil society organizations on Twitter: the case of Turkey. SN Social Sciences 2:10.
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Yunhwan Kim. (2022) Personality of nonprofit organizations’ Instagram accounts and its relationship with their photos’ characteristics at content and pixel levels. Frontiers in Psychology 13.
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Xinyan Zhao & Yi-Ru Regina Chen. (2022) How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach. Computers in Human Behavior 131, pages 107208.
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Christian Rudeloff, Stefanie Pakura, Fabian Eggers & Thomas Niemand. (2021) It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups. Review of Managerial Science 16:3, pages 681-712.
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Qiongyao Huang, Jie Jin, Benjamin J. Lynn & Linjuan Rita Men. (2021) Relationship cultivation and public engagement via social media during the covid-19 pandemic in China. Public Relations Review 47:4, pages 102064.
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Michael Johann, Cornelia Wolf & Alexander Godulla. (2021) Managing relationships on Facebook: A long-term analysis of leading companies in Germany. Public Relations Review 47:3, pages 102044.
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Fang Tian, Alice Labban, Robert Shearer & Qianmian Gai. (2019) The Impact of Social Media Activity on Nonprofit Donations in China. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 32:2, pages 488-497.
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Hayriye GÖRKEMLİ & Eda DEMİR. (2021) Social Media Usage of Non-Governmental Organizations: Red Cross Societies of the G7 Countries and the Turkish Red CrescentSivil Toplum Kuruluşlarının Sosyal Medya Kullanımı: G7 Ülkelerinin Kızıl Haçları ve Türk Kızılayı Örneği. Erciyes İletişim Dergisi 8:1, pages 37-61.
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Yan Qu. (2020) Engaging publics in the mobile era: A study of Chinese charitable foundations’ use of WeChat. Public Relations Review 46:1, pages 101815.
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Esra BOZKANAT. (2020) Sivil Toplum Kuruluşlarının Sosyal Medyada İlişki Kurma ve İletişim Stratejileri: Yeşilay Türkiye Facebook Sayfası ÖrneğiCommunication and Engagement Strategies of NPO’s on Social Media: The Case of The Green Crescent Turkey Facebook Page. Erciyes İletişim Dergisi 7:1, pages 149-168.
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Feifei Chen. (2018) Leveraging interactive social media communication for organizational success. Corporate Communications: An International Journal 24:1, pages 143-161.
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Chih-Hui Lai, Bing She & Chen-Chao Tao. (2017) Connecting the dots: A longitudinal observation of relief organizations' representational networks on social media. Computers in Human Behavior 74, pages 224-234.
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