Citations (9)
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Nan Li. (2023) Contested Japanese-ness: Examining the Meaning of Japanese Companies’ Country-of-Origin in China as a Product of Communication. Journal of International Consumer Marketing 35:4, pages 404-419.
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Dudi Amarullah & Tanti Handriana. (2022) Utilization of Theory of Planned Behavior to Predict Consumer Behavioral Intention toward “Buy-Local” Campaign: Do National Identity Expressions Matter?. Journal of International Consumer Marketing 0:0, pages 1-16.
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Shane Mathews, Catherine Prentice, Alice Tsou, Clinton Weeks, Lisa Tam & Edwina Luck. (2022) Managing eWOM for hotel performance. Journal of Global Scholars of Marketing Science 32:3, pages 331-350.
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Xiao Tong & Jin Su. (2021) Country-of-origin effects in celebrity endorsements: the case of China. International Journal of Fashion Design, Technology and Education 14:2, pages 205-217.
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Wanhsiu Sunny Tsai, Weiting Tao, Yu Liu & Yeunjae Lee. (2021) Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea. Journal of Global Marketing 34:1, pages 1-18.
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Yu Liu, Wanhsiu Sunny Tsai & Weiting Tao. (2020) The Interplay Between Brand Globalness and Localness for Iconic Global and Local Brands in the Transitioning Chinese Market. Journal of International Consumer Marketing 32:2, pages 128-145.
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Articles from other publishers (3)
Feiteng Long, Zi Ye & Guohua Liu. (2022) Intergroup threat, knowledge of the outgroup, and willingness to purchase ingroup and outgroup products: The mediating role of intergroup emotions. European Journal of Social Psychology 53:2, pages 268-287.
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Nina Michaelidou, Milena Micevski & Georgios Halkias. (2020) How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach. International Marketing Review 38:2, pages 367-386.
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Bashar S. Gammoh, Anthony C. Koh & Sam C. Okoroafo. (2019) Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness. Journal of Product & Brand Management 29:3, pages 369-385.
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