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International Journal of Strategic Communication Volume 12, 2018 - Issue 4: Future Directions of Strategic Communication
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Expanding the body of knowledge

Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening

Jim MacnamaraFaculty of Arts and Social Science, University of Technology Sydney, AustraliaCorrespondence[email protected]
&
Anne GregoryThe Business School, University of Huddersfield, West Yorkshire, UK
Pages 469-486 | Published online: 13 Aug 2018

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Luke Capizzo & Meredith Feinman. (2022) Extending civic values in architectures of listening: Arendt, Mouffe and the pluralistic imperative for organizational listening. Journal of Public Relations Research 34:6, pages 274-295.
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Yufan Sunny Qin & Linjuan Rita Men. (2021) Why does listening matter inside the organization? The impact of internal listening on employee-organization relationships. Journal of Public Relations Research 33:5, pages 365-386.
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Sebastian Knebel & Peter Seele. (2019) Conceptualizing the “Corporate Nervous Net”: Decentralized Strategic Communication Based on a Digital Reporting Indicator Framework. International Journal of Strategic Communication 13:5, pages 418-432.
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Nadja Enke & Nils S. Borchers. (2019) Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication. International Journal of Strategic Communication 13:4, pages 261-277.
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Adamu Abbas Adamu & Bahtiar Mohamad. (2019) Developing a Strategic Model of Internal Crisis Communication: Empirical Evidence from Nigeria. International Journal of Strategic Communication 13:3, pages 233-254.
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Rebecca Swenson, Nathan Gilkerson, Fraser Likely, Forrest W. Anderson & Michael Ziviani. (2019) Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation. International Journal of Strategic Communication 13:1, pages 1-21.
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Ansgar Zerfass, Dejan Verčič, Howard Nothhaft & Kelly Page Werder. (2018) Strategic Communication: Defining the Field and its Contribution to Research and Practice. International Journal of Strategic Communication 12:4, pages 487-505.
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