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Conceptual Foundations of Strategic Communication

A Multidimensional Network Approach to Strategic Communication

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Hye Min Kim, Adam J. Saffer, Wenlin Liu, Jingyi Sun, Yiqi Li, Lichen Zhen & Aimei Yang. (2022) How Public Health Agencies Break through COVID-19 Conversations: A Strategic Network Approach to Public Engagement. Health Communication 37:10, pages 1276-1284.
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Shalini Upadhyay, Nitin Upadhyay, Alekh Gour & Payal Mehra. (2022) Examining WHO’s Crisis Communication in Issue Arenas during COVID-19: A Socio-semantic Network Analysis. International Journal of Strategic Communication 16:4, pages 599-619.
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Ansgar Zerfass, Dejan Verčič, Howard Nothhaft & Kelly Page Werder. (2018) Strategic Communication: Defining the Field and its Contribution to Research and Practice. International Journal of Strategic Communication 12:4, pages 487-505.
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