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International Journal of Strategic Communication Volume 13, 2019 - Issue 1
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Original Article

Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters

Yang ChengDepartment of Communication, North Carolina State University, Raleigh, North Carolina, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0321-7956View further author information
ORCID Icon,
Yan JinDepartment of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USAORCID Iconhttps://orcid.org/0000-0003-4228-5529View further author information
ORCID Icon,
Chun-Ju Flora Hung-BaeseckeSchool of Communication, Journalism and Marketing, Massey University, Auckland, New ZealandORCID Iconhttps://orcid.org/0000-0002-1855-5763View further author information
ORCID Icon &
Yi-Ru Regina ChenDepartment of Communication Studies, Hong Kong Baptist University, Hong KongORCID Iconhttps://orcid.org/0000-0002-8322-1735View further author information
ORCID Icon
Pages 76-93 | Published online: 05 Oct 2018

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Mengqi Monica Zhan & Xinyan Zhao. (2023) Fostering Organization-Public Relationships Through Openness and Engagement: A Meta-Analysis. Journal of Public Relations Research 35:2, pages 86-112.
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Alba-María Martínez-Sala & Beatriz Peña-Acuña. (2023) Educommunication 2.0 in food and physical activity. Study of mobile applications in the fast food sector. Journal of Foodservice Business Research 0:0, pages 1-22.
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Yang Cheng & Hongmei Shen. (2022) Decisions to react after mass shootings: exploring negative affect, relational trust, and public behavioral intentions toward the National Rifle Association. Journal of Applied Communication Research 50:1, pages 19-36.
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Michail Vafeiadis, Virginia S. Harrison, Pratiti Diddi, Frank Dardis & Christen Buckley. (2021) Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification. International Journal of Strategic Communication 15:4, pages 275-292.
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Duli Shi. (2020) How Do Businesses Help during Natural Disasters? A Content Analysis of Corporate Disaster Aid on Twitter. International Journal of Strategic Communication 14:5, pages 348-367.
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Yang Cheng & Hua Jiang. (2020) How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use. Journal of Broadcasting & Electronic Media 64:4, pages 592-614.
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Yang Cheng & Zifei Fay Chen. (2020) The Influence of Presumed Fake News Influence: Examining Public Support for Corporate Corrective Response, Media Literacy Interventions, and Governmental Regulation. Mass Communication and Society 23:5, pages 705-729.
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Yang Cheng. (2020) Contingent organization-public relationship (COPR) matters: reconciling the contingency theory of accommodation into the relationship management paradigm. Journal of Public Relations Research 32:3-4, pages 140-154.
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Articles from other publishers (28)

Joon Kyoung Kim, Won-Ki Moon & Jegoo Lee. (2024) The role of corporate social advocacy forms in shaping young adults’ responses. Corporate Communications: An International Journal.
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Carla Ferraro, Sean Sands, Vlad Demsar & Justin Cohen. (2024) Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions. Australasian Marketing Journal.
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Yang Cheng, Yuan Wang, Wen Zhao, Kaijie Zhang, Xinyi Cai & Hua Jiang. (2022) Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication. Social Science Computer Review 42:2, pages 438-459.
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Irit Alony, Debbie Haski‐Leventhal & Akriti Mehra. (2024) Motivations, activities, timing, and employee engagement: three approaches to business involvement in disasters. Disasters.
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Anna Farmaki, Elias Hadjielias, Hossein Olya, Babak Taheri & Maria Hadjielia Drotarova. (2022) CSR communication and international marketing: Insights from the COVID-19 pandemic. International Marketing Review 40:5, pages 1071-1111.
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Lee Heng Wei, Ong Chuan Huat & Ramayah Thurasamy. (2023) The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic. International Marketing Review 40:5, pages 1213-1244.
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Behiye BEĞENDİK & Serhan KARADENİZ. (2023) Afet döneminde kurumsal sosyal sorumluluk faaliyetlerinin marka denkliği ve müşteri tatminine etkisiThe Impact of Corporate Social Responsibility Activities On Brand Equity And Customer Satisfaction During Disaster Periods. OPUS Journal of Society Research.
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Kamel Mellahi, Belaid Rettab, Sangeeta Sharma, Mathew Hughes & Paul Hughes. (2023) Changes in corporate social responsibility activity during a pandemic: The case of COVID‐19. Business Ethics, the Environment & Responsibility 32:S3, pages 270-290.
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Amy Wong. (2023) How green sustainability efforts affect brand-related outcomes. Asia-Pacific Journal of Business Administration.
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Jieqi Guan, Carlos Noronha, Sandy Hou In Sio & Ching-Chi (Cindia) Lam. (2022) Regretful or pressured? CSR reactions and disclosures of casinos in the aftermath of a natural disaster. Social Responsibility Journal 19:5, pages 970-985.
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James Hazelton, Shane Leong & Edward Tello. (2022) Missing voices in GRI standards? Distinct material concerns of Latin American stakeholders revealed by COVID-19. Accounting, Auditing & Accountability Journal 36:3, pages 830-858.
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Lee Heng Wei, Ong Chuan Huat & Prakash V. Arumugam. (2022) Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty. Asia-Pacific Journal of Business Administration 15:2, pages 161-187.
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Bilal Ahmad, Sajid Iqbal, Mahnoor Hai & Shahid Latif. (2021) The interplay of personal values, relational mobile usage and organizational citizenship behavior. Interactive Technology and Smart Education 19:2, pages 260-280.
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John Jamir Benzon R. Aruta, Karina A. Crisostomo, Nenuca Fe Canlas, Joseph U. Almazan & Gerald Peñaranda. (2022) Measurement and community antecedents of positive mental health among the survivors of typhoons Vamco and Goni during the COVID-19 crisis in the Philippines. International Journal of Disaster Risk Reduction 72, pages 102853.
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Hua Jiang, Yang Cheng, Keonyoung Park & Wei Zhu. (2022) Linking CSR Communication to Corporate Reputation: Understanding Hypocrisy, Employees’ Social Media Engagement and CSR-Related Work Engagement. Sustainability 14:4, pages 2359.
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Tariq Javed & Fareyha Said. (2022) Business Response to Natural Disaster Mitigation (Covid-19): A Case From Pakistan. SAGE Open 12:1, pages 215824402110693.
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Mengqi Monica Zhan & Xinyan Zhao. (2021) How Stakeholders React to Issues with Risk Implications: Extending a Relational Perspective of Issues Management. Journal of Contingencies and Crisis Management 29:4, pages 385-398.
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Zubaida Ashraf, Gul Afshan & Umar Farooq Sahibzada. (2021) Unpacking strategic corporate social responsibility in the time of crisis: a critical review. Journal of Global Responsibility.
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Emily S. Kinsky, Li Chen & Kristina Drumheller. (2021) Crisis and Emergency Risk Communication: FEMA’s Twitter use during the 2017 hurricane season. Public Relations Review 47:4, pages 102094.
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Yang Cheng & Zifei Fay Chen. (2020) Encountering misinformation online: antecedents of trust and distrust and their impact on the intensity of Facebook use. Online Information Review 45:2, pages 372-388.
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Jelena Jević, Vladimir Pavković & Goran Jević. (2021) The role of social media in contemporary tourism business. Oditor 7:2, pages 133-156.
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Godwell Nhamo & David ChikodziGodwell Nhamo & David Chikodzi. 2021. Cyclones in Southern Africa. Cyclones in Southern Africa 151 165 .
Yang Cheng & Hua Jiang. (2020) AI‐Powered mental health chatbots: Examining users’ motivations, active communicative action and engagement after mass‐shooting disasters. Journal of Contingencies and Crisis Management 28:3, pages 339-354.
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Yang Cheng & Hongmei Shen. (2020) United Airlines crisis from the stakeholder perspective: Exploring customers’ ethical judgment, trust and distrust, and behavioral intentions. Public Relations Review 46:2, pages 101908.
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Hanna Reinikainen, Jaana T. Kari & Vilma Luoma-aho. (2020) Generation Z and Organizational Listening on Social Media. Media and Communication 8:2, pages 185-196.
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Abhishek Behl & Pankaj Dutta. (2019) Social and financial aid for disaster relief operations using CSR and crowdfunding. Benchmarking: An International Journal 27:2, pages 732-759.
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Yang Cheng, Hongmei Shen & Qiaolei Jiang. (2020) Corporate dialogue in crises of China: Examining dialogic strategies and communicative outcomes in a child abuse scandal. Public Relations Review 46:1, pages 101816.
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Yang Cheng. (2020) The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China. Public Relations Review 46:1, pages 101769.
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