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International Journal of Strategic Communication Volume 13, 2019 - Issue 4: Social Media Influencers in Strategic Communication
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Introduction

Social Media Influencers in Strategic Communication

Nils S. BorchersInstitute of Communication and Media Studies, Leipzig University, Leipzig, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9600-066X
ORCID Icon
Pages 255-260 | Published online: 04 Sep 2019

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Nina Ortová, Denisa Hejlová & David Weiss. (2023) Creation of a Code of Ethics for Influencer Marketing: The Case of the Czech Republic. Journal of Media Ethics 38:2, pages 65-79.
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Claudia Mellado & Alfred Hermida. (2022) A Conceptual Framework for Journalistic Identity on Social Media: How the Personal and Professional Contribute to Power and Profit. Digital Journalism 10:2, pages 284-299.
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Priska Breves, Jana Amrehn, Anna Heidenreich, Nicole Liebers & Holger Schramm. (2021) Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising 40:7, pages 1209-1229.
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Guoquan Ye, Liselot Hudders, Steffi De Jans & Marijke De Veirman. (2021) The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications. Journal of Advertising 50:2, pages 160-178.
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Bamidele Adekunle & Christine Kajumba. (2020) The Nexus between Instagram and Digital Entrepreneurship. Journal of African Development 21:1, pages 14-40.
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Jana Brockhaus, Laura Dicke, Patricia Hauck & Sophia Charlotte Volk. 2020. Joy. Joy 115 134 .

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