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International Journal of Strategic Communication Volume 16, 2022 - Issue 2: Start-up and Entrepreneurial Communication
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Research Article

Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)

Christian Rudeloffa Media Faculty, Macromedia University of Applied Sciences, Hamburg, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3707-3647
ORCID Icon,
Sigrid Bekmeier-Feuerhahnb Department of Communication and Cultural Management, Leuphana University, Lueneburg, Germany
,
Jörg Sikkengac University of Cooperative Education, Lueneburg, Germany
&
Aliena Barthb Department of Communication and Cultural Management, Leuphana University, Lueneburg, Germany
Pages 157-181 | Published online: 29 Mar 2022

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Read on this site (1)

Sophia Egbert & Christian Rudeloff. (2023) Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes. International Journal of Strategic Communication 0:0, pages 1-18.
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Articles from other publishers (1)

Christian Rudeloff & Julius Damms. (2022) Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes. Journal of Research in Marketing and Entrepreneurship 25:2, pages 328-346.
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