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International Journal of Strategic Communication Volume 16, 2022 - Issue 1

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Active Employee Communication Roles in Organizations: A Framework for Understanding and Discussing Communication Role Expectations

Joost W.M. Verhoevena Department of Communication and Cognition, Tilburg University, Tilburg, NetherlandsCorrespondence[email protected]

https://orcid.org/0000-0003-0779-1442

Vibeke Thøis Madsenb Department of Research and Development, Danmarks Medie og Journalisthojskole, Aarhus, Denmark

https://orcid.org/0000-0003-0818-4177

Pages 91-110 | Published online: 03 Feb 2022

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https://doi.org/10.1080/1553118X.2021.2014503
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Sophia Egbert & Christian Rudeloff. (2023) Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes. International Journal of Strategic Communication 0:0, pages 1-18.
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Mona Agerholm Andersen & Helle Eskesen Gode. (2023) How Employees’ Roles and Communication Responsibility Play a Role in an Ideation Process on Internal Social Media. International Journal of Strategic Communication 17:2, pages 75-96.
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Brandon C. Boatwright & Karen Freberg. (2023) Exploring the Value of Multi-Modal Corporate Influencers: A Case Study of Peloton Instructors’ Engagement, Community Building, and Branding Functions. International Journal of Strategic Communication 17:2, pages 134-150.
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Articles from other publishers (1)

Kaisa Pekkala. (2022) Digital inclusion and inequalities at work in the age of social media. Human Resource Management Journal.
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