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International Journal of Strategic Communication Volume 16, 2022 - Issue 2: Start-up and Entrepreneurial Communication
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Research Article

Narrative Start-up Identity Construction as Strategic Communication

Sanna Ala-Kortesmaaa Unit of Communication Sciences, University of Tampere, Tampere, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4896-4816
ORCID Icon,
Tomi Laapottib Department of Language and Communication Studies, University of Jyväskylä, Jyväskylä, Finland
&
Leena Mikkolaa Unit of Communication Sciences, University of Tampere, Tampere, Finland
Pages 222-238 | Published online: 29 Mar 2022

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