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Original Articles

Advertising Whiteness: An assessment of skin color preferences among urban Chinese

Pages 144-157 | Published online: 15 Jun 2010

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Read on this site (3)

Sheng Yuan. (2015) An experimental investigation of the influence of endorser attractiveness in video advertisements. Chinese Journal of Communication 8:3, pages 272-288.
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AnjalaS. Krishen, MichaelS. LaTour & Elnaz Jalilipour Alishah. (2014) Asian Females in an Advertising Context: Exploring Skin Tone Tension. Journal of Current Issues & Research in Advertising 35:1, pages 71-85.
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Articles from other publishers (12)

Yiran Yang, Rosanneke A. G. Emmen, Ymke de Bruijn & Judi Mesman. (2022) White prevalence and White preference in children’s books in China. SN Social Sciences 2:10.
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Lily Ye Chen, Wei Niu, Kristina Lim & James A. Solomon. (2022) Recommendations from Cross-Sectional, Chinese-Language Survey of Knowledge and Prevention of Skin Cancer Among Chinese Populations Internationally (Preprint). JMIR Dermatology.
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Karl P. Lawrence, Robert P.E. Sarkany, Stephanie Acker, Bernd Herzog & Antony R. Young. (2022) A new visible light absorbing organic filter offers superior protection against pigmentation by wavelengths at the UVR-visible boundary region. Journal of Photochemistry and Photobiology B: Biology 227, pages 112372.
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Jiani Jiang, Bruce A. Huhmann & Michael R. Hyman. (2019) Emerging masculinities in Chinese luxury social media marketing. Asia Pacific Journal of Marketing and Logistics 32:3, pages 721-745.
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. 2019. Delivering Tourism Intelligence. Delivering Tourism Intelligence 339 399 .
Kok Wei Tan & Ian D. Stephen. (2019) Skin Color Preferences in a Malaysian Chinese Population. Frontiers in Psychology 10.
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I. Lym Chan, Simão Cohen, Marisa G. da Cunha & Luciana C. Maluf. (2019) Characteristics and management of Asian skin. International Journal of Dermatology 58:2, pages 131-143.
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Ping Yang. 2019. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes 28 46 .
Adele Pavlidis. 2018. New Sporting Femininities. New Sporting Femininities 159 178 .
Adele Pavlidis & Wendy O’Brien. (2017) Sport and feminism in China: On the possibilities of conceiving roller derby as a feminist intervention. Journal of Sociology 53:3, pages 704-719.
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Chin-Feng Chan, Ching-Cheng Huang, Ming-Yuan Lee & Yung-Sheng Lin. (2014) Fermented Broth in Tyrosinase- and Melanogenesis Inhibition. Molecules 19:9, pages 13122-13135.
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Lily Talakoub & Naissan O. Wesley. (2009) Differences in Perceptions of Beauty and Cosmetic Procedures Performed in Ethnic Patients. Seminars in Cutaneous Medicine and Surgery 28:2, pages 115-129.
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