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Original Article

Behavioral complexity of British gambling advertising

Pages 505-511 | Received 30 Sep 2016, Accepted 24 Jan 2017, Published online: 05 Feb 2017

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (10)

Kimberly Kelling & Samuel M. Tham. (2023) Consumer Perceptions of Ad Ethicality in Loot Box Promotions. Journal of Media Ethics 38:2, pages 104-116.
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Steffi De Jans. (2023) The effectiveness of betting odds in digital gambling advertising for sports betting. International Gambling Studies 23:1, pages 75-95.
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Hibai Lopez-Gonzalez, Alicia Rius-Buitrago, Susana Jimenez-Murcia & Mark D. Griffiths. (2021) The utilization and perception of sports betting experts (‘tipsters’) among sports bettors with gambling problems: a qualitative focus group interview study. International Gambling Studies 21:2, pages 238-254.
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Hibai Lopez-Gonzalez, Mark D. Griffiths, Susana Jimenez-Murcia & Ana Estévez. (2020) The perceived influence of sports betting marketing techniques on disordered gamblers in treatment. European Sport Management Quarterly 20:4, pages 421-439.
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Scott Houghton, Mark Moss & Emma Casey. (2020) Affiliate marketing of sports betting – a cause for concern?. International Gambling Studies 20:2, pages 240-245.
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Alberto Parrado-González & José C. León-Jariego. (2020) Exposure to gambling advertising and adolescent gambling behaviour. Moderating effects of perceived family support. International Gambling Studies 20:2, pages 214-230.
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Philip W. S. Newall. (2019) Dark nudges in gambling. Addiction Research & Theory 27:2, pages 65-67.
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Hibai Lopez-Gonzalez, Frederic Guerrero-Solé & Mark D. Griffiths. (2018) A content analysis of how ‘normal’ sports betting behaviour is represented in gambling advertising. Addiction Research & Theory 26:3, pages 238-247.
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Matilda Hellman, Jenny Cisneros Örnberg & Charles Livingstone. (2017) Gambling policy studies: a field that is growing in size and complexity. Addiction Research & Theory 25:6, pages 433-435.
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Articles from other publishers (31)

Scott Houghton, Georgia Punton, Emma Casey, Andrew McNeill & Mark Moss. (2023) Frequent gamblers’ perceptions of the role of gambling marketing in their behaviour: An interpretative phenomenological analysis. PLOS ONE 18:6, pages e0287393.
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Tochukwu Onwuegbusi, Amanda Roberts, Stephen Sharman & Todd Hogue. (2023) An Eye Tracking Investigation of Young People’s Gaze Behaviour to Gambling and Non-Gambling Moving Adverts. European Addiction Research 29:2, pages 109-118.
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Nerilee Hing, Hannah Thorne, Alex M. T. Russell, Philip W. S. Newall, Lisa Lole, Matthew Rockloff, Matthew Browne, Nancy Greer & Catherine Tulloch. (2022) ‘Immediate access … everywhere you go’: a Grounded Theory Study of How Smartphone Betting Can Facilitate Harmful Sports Betting Behaviours Amongst Young Adults. International Journal of Mental Health and Addiction.
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Johannes Singer, Vadim Kufenko, Andrea Wöhr, Marius Wuketich & Steffen Otterbach. (2022) How do Gambling Providers Use the Social Network Twitter in Germany? An Explorative Mixed-Methods Topic Modeling Approach. Journal of Gambling Studies 39:3, pages 1371-1398.
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Nerilee Hing, Michele Smith, Matthew Rockloff, Hannah Thorne, Alex M. T. Russell, Nicki A. Dowling & Helen Breen. (2022) How structural changes in online gambling are shaping the contemporary experiences and behaviours of online gamblers: an interview study. BMC Public Health 22:1.
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ARMAN HASSANNIAKALAGER & PHILIP W.S. NEWALL. (2019) A machine learning perspective on responsible gambling. Behavioural Public Policy 6:2, pages 237-260.
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Elizabeth A. Killick & Mark D. Griffiths. (2022) Sports Betting Advertising: A Systematic Review of Content Analysis Studies. International Journal of Mental Health and Addiction.
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Firend Al Rasch, Narcisa Roxana Mosteanu & Jack Simmons. (2021) Application-based KNOWLEDGE CAPTURE amongst youth can be a reason for public concern. Evidence from the UK. Application-based KNOWLEDGE CAPTURE amongst youth can be a reason for public concern. Evidence from the UK.
Jamie Torrance, Bev John, James Greville, Marie O’Hanrahan, Nyle Davies & Gareth Roderique-Davies. (2021) Emergent gambling advertising; a rapid review of marketing content, delivery and structural features. BMC Public Health 21:1.
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Philip W. S. Newall, Alex M. T. Russell & Nerilee Hing. (2021) Structural characteristics of fixed-odds sports betting products. Journal of Behavioral Addictions 10:3, pages 371-380.
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Scott Houghton & Mark Moss. (2021) Comparing football bettors' response to social media marketing differing in bet complexity and account type – An experimental study. Journal of Behavioral Addictions 10:3, pages 388-395.
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June Buchanan & Yun Shen. (2020) Gambling and marketing: a systematic literature review using HistCite. Accounting & Finance 61:2, pages 2837-2851.
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Andrew Grant, David Johnstone & Oh Kang Kwon. (2021) A cumulative prospect theory explanation of gamblers cashing-out. Journal of Mathematical Psychology 102, pages 102534.
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Alessandra Girlando, Simon Grima, Engin Boztepe, Sharon Seychell, Ramona Rupeika-Apoga & Inna Romanova. 2021. Contemporary Issues in Social Science. Contemporary Issues in Social Science 367 436 .
Vijay Rawat, Nerilee Hing & Alex M. T. Russell. (2019) What’s the Message? A Content Analysis of Emails and Texts Received from Wagering Operators During Sports and Racing Events. Journal of Gambling Studies 36:4, pages 1107-1121.
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PHILIP W.S. NEWALL, LUKASZ WALASEK, ARMAN HASSANNIAKALAGER, ALEX M.T. RUSSELL, ELLIOT A. LUDVIG & MATTHEW BROWNE. (2020) Statistical risk warnings in gambling. Behavioural Public Policy, pages 1-21.
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Hibai Lopez-Gonzalez, Mark D. Griffiths & Ana Estévez. (2020) Why Some Sports Bettors Think Gambling Addiction Prevented Them from Becoming Winners? A Qualitative Approach to Understanding the Role of Knowledge in Sports Betting Products. Journal of Gambling Studies 36:3, pages 903-920.
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N. Critchlow, C. Moodie, M. Stead, A. Morgan, P.W.S. Newall & F. Dobbie. (2020) Visibility of age restriction warnings, harm reduction messages and terms and conditions: a content analysis of paid-for gambling advertising in the United Kingdom. Public Health 184, pages 79-88.
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R.I. Purves, N. Critchlow, A. Morgan, M. Stead & F. Dobbie. (2020) Examining the frequency and nature of gambling marketing in televised broadcasts of professional sporting events in the United Kingdom. Public Health 184, pages 71-78.
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Hibai Lopez-Gonzalez, Mark D. Griffiths & Ana Estévez. (2018) In-Play Betting, Sport Broadcasts, and Gambling Severity: A Survey Study of Spanish Sports Bettors on the Risks of Betting on Sport While Watching It. Communication & Sport 8:1, pages 50-71.
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Sharon Lawn, Candice Oster, Ben Riley, David Smith, Michael Baigent & Mubarak Rahamathulla. (2020) A Literature Review and Gap Analysis of Emerging Technologies and New Trends in Gambling. International Journal of Environmental Research and Public Health 17:3, pages 744.
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Gustav Axén & Dominic Cortis. (2019) Extending the price constraints of betting markets. Journal of Behavioral and Experimental Finance 23, pages 181-188.
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Nerilee Hing, Alex M. T. Russell, Anna Thomas & Rebecca Jenkinson. (2019) Wagering Advertisements and Inducements: Exposure and Perceived Influence on Betting Behaviour. Journal of Gambling Studies 35:3, pages 793-811.
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Philip W. S. Newall, Ankush Thobhani, Lukasz Walasek & Caroline Meyer. (2019) Live-odds gambling advertising and consumer protection. PLOS ONE 14:6, pages e0216876.
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Matthew J. Rockloff, Matthew Browne, Alex M. T. Russell, Nerilee Hing & Nancy Greer. (2019) Sports betting incentives encourage gamblers to select the long odds: An experimental investigation using monetary rewards. Journal of Behavioral Addictions 8:2, pages 268-276.
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Steve Sharman. (2019) Gambling and Homelessness: Prevalence and Pathways. Current Addiction Reports 6:2, pages 57-64.
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Philip W. S. Newall, Crawford Moodie, Gerda Reith, Martine Stead, Nathan Critchlow, Amber Morgan & Fiona Dobbie. (2019) Gambling Marketing from 2014 to 2018: a Literature Review. Current Addiction Reports 6:2, pages 49-56.
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Barrie Gunter. 2019. Gambling Advertising: Nature, Effects and Regulation. Gambling Advertising: Nature, Effects and Regulation 159 191 .
Ranier Buhagiar, Dominic Cortis & Philip W.S. Newall. (2018) Why do some soccer bettors lose more money than others?. Journal of Behavioral and Experimental Finance 18, pages 85-93.
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Hibai Lopez-Gonzalez & Mark D. Griffiths. (2017) Betting, Forex Trading, and Fantasy Gaming Sponsorships—a Responsible Marketing Inquiry into the ‘Gamblification’ of English Football. International Journal of Mental Health and Addiction 16:2, pages 404-419.
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Nerilee Hing, Alex M. T. Russell, En Li & Peter Vitartas. (2018) Does the uptake of wagering inducements predict impulse betting on sport?. Journal of Behavioral Addictions 7:1, pages 146-157.
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