Citations (14)
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Read on this site (6)
Oliver Thomas, Gunther Kucza & Stefan Schuppisser. (2022) Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?. Journal of Promotion Management 28:7, pages 893-922.
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Kristina J. Hoff & Becca Leopkey. (2021) Non-Host City Olympic Legacies: The Case of Athens, Georgia and the 1996 Olympic Games. Journal of Global Sport Management 6:3, pages 333-355.
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Graham Brown, Stephen Essex, Guy Assaker & Andrew Smith. (2017) Event satisfaction and behavioural intentions: examining the impact of the London 2012 Olympic Games on participation in sport. European Sport Management Quarterly 17:3, pages 331-348.
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Bogdan Ciomaga. (2013) Sport management: a bibliometric study on central themes and trends. European Sport Management Quarterly 13:5, pages 557-578.
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Xiaoyan Xing & Laurence Chalip. (2012) Challenges, obligations, and pending career interruptions: securing meanings at the exit stage of sport mega-event work. European Sport Management Quarterly 12:4, pages 375-396.
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Anne-Marie Hede. (2005) Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast. Journal of Sport & Tourism 10:3, pages 187-200.
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Articles from other publishers (8)
Jaskirat Singh Rai, Heetae Cho, Anish Yousaf & Maher N. Itani. (2023) The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events. Asia Pacific Journal of Marketing and Logistics.
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Yi-Hsiu Lin, Chen-Yueh Chen, Yen-Kuang Lin, Chen-Yin Lee & Chia-Yi Cheng. (2023) Effects of Online Video Sport Spectatorship on the Subjective Well-Being of College Students: The Moderating Effect of Sport Involvement. International Journal of Environmental Research and Public Health 20:5, pages 4381.
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Zhiyuan Yu & Yuke Huang. (2022) The Influencing Factors of Users’ Attitudes and Continuance Intention for Olympic Viewing on Mobile Applications in China. Systems 10:5, pages 190.
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Jan Dreisbach, David M. Woisetschläger, Christof Backhaus & T. Bettina Cornwell. (2021) The role of fan benefits in shaping responses to sponsorship activation. Journal of Business Research 124, pages 780-789.
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Changwook Kim & Kyriaki Kaplanidou. (2019) The Effect of Sport Involvement on Support for Mega Sport Events: Why Does It Matter. Sustainability 11:20, pages 5687.
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Dan Petrovici, Yujian Shan, Matthew Gorton & John Ford. (2015) Patriot games? Determinants of responses to Chinese and foreign sponsors of the Beijing Olympics. Journal of Business Research 68:6, pages 1324-1331.
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Xiaoyan Xing & Laurence Chalip. (2009) Marching in the Glory: Experiences and Meanings When Working for a Sport Mega-Event. Journal of Sport Management 23:2, pages 210-237.
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Kevin Gwinner & Gregg Bennett. (2008) The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context. Journal of Sport Management 22:4, pages 410-426.
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