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Research

Evaluating the regulatory procedure of host‐country selections for the UEFA European championship: A case study of Euro 2004

Pages 321-349 | Published online: 18 Apr 2007

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Johannes Orlowski & Pamela Wicker. (2019) Monetary valuation of non-market goods and services: a review of conceptual approaches and empirical applications in sports. European Sport Management Quarterly 19:4, pages 456-480.
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Christian Gjersing Nielsen & Arne Feddersen. (2023) Willingness to pay for hosting the Tour de France. Sports Economics Review 3, pages 100014.
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Carlos Pestana Barros & António Luís Silvestre. (2006) An evaluation of the sponsorship of Euro 2004. International Journal of Sports Marketing and Sponsorship 7:3, pages 40-60.
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Maarten J. Gijsenberg. (2012) Going for Gold - Investigating the (Non)Sense of Increased Advertising Around Major Sports Events. SSRN Electronic Journal.
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