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ARTICLES

Sport Commitment, Participation Frequency and Purchase Intention Segmentation based on Age, Gender, Income and Skill Level with US Tennis Participants

Pages 269-282 | Published online: 28 May 2008

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Joseph Macey, Ville Tyrväinen, Henri Pirkkalainen & Juho Hamari. (2022) Does esports spectating influence game consumption?. Behaviour & Information Technology 41:1, pages 181-197.
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Ahmet ÖZSOY & Ünal KARLI. (2022) Spor Taraftarı Aşk ve Nefret Ölçeği ile Spor Takımı Lisanslı Ürün Satın Alma Niyeti Ölçeğinin Geçerlik Güvenirlik ÇalışmasıValidity and Reliability Studies of Love and Hate Scale for Sports Fan and The Intention of Purchase Sports Team Licenced Merchandise Scale. CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi 17:1, pages 42-57.
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Se-Hyuk Park. (2021) The Meaning of Shut-down of Tennis Courts for the Members’ Life of a Faculty Tennis Club during Covid-19 Crisis. Korean Journal of Lesure, Recreation & Park 45:3, pages 169-186.
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A. Oliveira-Brochado, P. Quelhas Brito & F. Oliveira-Brochado. (2017) Correlates of adults’ participation in sport and frequency of sport. Science & Sports 32:6, pages 355-363.
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琨 陈. (2017) Research on Sport Commitment and Its Factors among Athletes. Advances in Physical Sciences 05:02, pages 59-66.
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Damian Gallagher, Christina O'Connor & Audrey Gilmore. (2016) An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Marketing Intelligence & Planning 34:2, pages 203-222.
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Heath McDonald, Civilai Leckie, Adam Karg, Nives Zubcevic‐Basic & Daniel Lock. (2015) Segmenting initial fans of a new team: A taxonomy of sport early adopters. Journal of Consumer Behaviour 15:2, pages 136-148.
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Yuan Hui Tsai, Sheng-Wuu Joe, Chieh-Peng Lin, Chou-Kang Chiu & Kuei-Tzu Shen. (2015) Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification. Business Ethics: A European Review 24:4, pages 361-377.
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