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European Sport Management Quarterly Volume 12, 2012 - Issue 5
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Articles

Implicit and explicit attitudes to sponsors and ambushers

Joerg Koenigstorfer Smeal College of Business, Pennsylvania State University, University Park, PA, USACorrespondence[email protected]
&
Andrea Groeppel-Klein Institute for Consumer and Behavioural Research, Saarland University, Saarbruecken, Germany
Pages 477-499 | Received 29 Nov 2011, Accepted 11 May 2012, Published online: 12 Jul 2012

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Matthias Limbach, Steffen Schmidt, Klaus-Peter Wiedmann, Sascha Langner & Michael Schiessl. (2019) Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge. Journal of Global Sport Management 4:3, pages 211-235.
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Cherie Cheong, Do Young Pyun & Ho Keat Leng. (2019) Sponsorship and advertising in sport: a study of consumers’ attitude. European Sport Management Quarterly 19:3, pages 287-311.
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Robert Thomas. (2018) Mapping the perceptions and antecedents of football fans’ co-creation behaviours with sponsoring brands: a pan-cultural study of the European leagues. Journal of Marketing Management 34:17-18, pages 1470-1502.
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Geoff Dickson, Norm O'Reilly & Matthew Walker. (2018) Conceptualizing the Dissolution of a Social Marketing Sponsorship. Journal of Global Sport Management 3:2, pages 146-169.
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Articles from other publishers (12)

Elisabeth Wolfsteiner, Reinhard Grohs & Heribert Reisinger. (2021) The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research 124, pages 770-779.
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Xuefeng Zhang. (2020) The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study. Frontiers in Neuroscience 14.
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Matthias Limbach, Philipp Fessler, Steffen Schmidt & Frank Buckler. 2020. Marktforschung für die Smart Data World. Marktforschung für die Smart Data World 229 251 .
Nick Burton. (2019) Exploring user sentiment towards sponsorship and ambush marketing. International Journal of Sports Marketing and Sponsorship 20:4, pages 583-602.
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Nick Burton & Simon Chadwick. (2019) European football supporter attitudes toward ambush marketing. International Journal of Sports Marketing and Sponsorship 20:1, pages 143-162.
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Yonghwan Chang, Yong Jae Ko & Brad D. Carlson. (2018) Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements. Journal of Sport Management 32:6, pages 497-510.
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Nicholas Burton & Cheri Bradish. (2018) Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing. International Journal of Sport Communication 11:2, pages 200-218.
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Steffen Schmidt, Matthias Limbach, Sascha Langner, Klaus-Peter Wiedmann, Levke Albertsen & Philipp Reiter. (2018) Official sports sponsorship fortress vs ambush marketing attack. International Journal of Sports Marketing and Sponsorship 19:1, pages 91-108.
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Stefan Walzel & Manfred SchubertStefan Walzel & Manfred Schubert. 2018. Sportsponsoring. Sportsponsoring 209 245 .
Joerg Koenigstorfer & Sebastian Uhrich. (2017) Consumer Attitudes toward Sponsors’ Counterambush Marketing Ads. Psychology & Marketing 34:6, pages 631-647.
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Uli Gleich. 2016. Handbuch Werbeforschung. Handbuch Werbeforschung 353 371 .
Rui Biscaia, Abel Correia, Stephen Ross & António Rosado. (2014) Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans. International Journal of Sports Marketing and Sponsorship 16:1, pages 2-18.
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