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European Sport Management Quarterly Volume 16, 2016 - Issue 2
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Articles

Does football sponsorship improve company performance?

Iuliia NaidenovaInternational Laboratory of Intangible-driven Economy, National Research University Higher School of Economics, Perm, RussiaView further author information
,
Petr ParshakovInternational Laboratory of Intangible-driven Economy, National Research University Higher School of Economics, Perm, RussiaCorrespondence[email protected]
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&
Alexey ChmykhovInternational Laboratory of Intangible-driven Economy, National Research University Higher School of Economics, Perm, RussiaView further author information
Pages 129-147 | Received 10 Mar 2015, Accepted 10 Nov 2015, Published online: 21 Mar 2016

Citations (15)

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Read on this site (3)

Christoph Buck & Sebastian Ifland. (2023) Toward an enduring football economy: a business model taxonomy for Europe's professional football clubs. European Sport Management Quarterly 23:5, pages 1409-1429.
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Remco M. Beek & Inge Derom. (2023) Sponsoring the UEFA Champions League: exploring the impact on brand equity among fan profiles. Soccer & Society 24:4, pages 563-580.
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Remco M. Beek & Inge Derom. (2022) Sponsorship eras in the English Premier League: changing industries and globalization between 1992 and 2021. Soccer & Society 23:4-5, pages 349-366.
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Articles from other publishers (12)

George Yiapanas, Alkis Thrassou & Demetris Vrontis. (2023) The contemporary football industry: a value-based analysis of social, business structural and organisational stakeholders. Accounting, Auditing & Accountability Journal.
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Ebru AYDOĞAN. (2022) The financial performance of football clubs during Covid-19 : Case of TurkeyFutbol kulüplerinin Covid-19 sürecindeki finansal performansı: Türkiye Örneği. Muhasebe ve Finansman Dergisi:95, pages 135-152.
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Firishtah Aghajani & Vajiheh Javani. (2022) Study of the Consequences of the Covid 19 Pandemic in the Football Industry. Research in Sport Management and Motor Behavior 11:22, pages 20-39.
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Peter Datson, Wilson Ozuem, Kerry Howell & Geoff Lancaster. (2021) Beyond the game: perceptions and practices of sports sponsorship in German SMEs. Qualitative Market Research: An International Journal 24:5, pages 632-652.
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Rehan Aftab & Muhammad Naveed. (2020) Investment review in sports leagues: financial evidence from Pakistan Super League. Managerial Finance 47:6, pages 856-867.
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Daniel Beiderbeck, Nicolas Frevel, Heiko A. von der Gracht, Sascha L. Schmidt & Vera M. Schweitzer. (2021) The impact of COVID-19 on the European football ecosystem – A Delphi-based scenario analysis. Technological Forecasting and Social Change 165, pages 120577.
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Michal Varmus, Milan Kubina & Roman AdámikMichal Varmus, Milan Kubina & Roman Adámik. 2021. Strategic Sport Management. Strategic Sport Management 35 86 .
Petr Parshakov, Iuliia Naidenova & Angel Barajas. (2020) Spillover effect in promotion: Evidence from video game publishers and eSports tournaments. Journal of Business Research 118, pages 262-270.
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Manuel Alonso Dos Santos, Carlos Pérez Campos & Josep Crespo Hervás. (2020) The effectiveness of advertising alcohol products in sports sponsorship. Psychology & Marketing 37:4, pages 556-563.
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Mohammad Zarei Mahmoudabadi, Mohammad Keshtidar & Seyed Mohammad Javad Razavi. (2019) The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach. Annals of Applied Sport Science 7:3, pages 0-0.
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Milica Maricic, Milica Kostic-Stankovic, Milica Bulajic & Veljko Jeremic. (2019) See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors. International Journal of Sports Marketing and Sponsorship 20:2, pages 333-352.
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Marina Zavertiaeva, Iuliia Naidenova & Petr Parshakov. (2018) No confidence–no glory? Coach behavioral bias and team performance. International Journal of Sports Science & Coaching 13:6, pages 863-873.
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