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European Sport Management Quarterly Volume 16, 2016 - Issue 3
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Articles

Cause-related marketing in sports: the power of altruism

Soyoung JooMark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, MA, USACorrespondence[email protected]
,
Jakeun KooMark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, MA, USA
&
Janet S. FinkMark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, MA, USA
Pages 316-340 | Received 19 May 2015, Accepted 08 Jan 2016, Published online: 24 Apr 2016

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Poh-Lin Yeoh. (2023) Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach. Journal of Nonprofit & Public Sector Marketing 35:5, pages 439-467.
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Yonghwan Chang & Dae Hee Kwak. (2023) When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source. European Sport Management Quarterly 23:4, pages 1024-1045.
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Takafumi Nakamori, Stephen J. Newell, Bernard T. Han & Thaweephan Leingpibul. (2023) The impact of in-store sales personnel’s altruistic behaviors on store image: a cross-category study in Japan. The International Review of Retail, Distribution and Consumer Research 0:0, pages 1-19.
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Antti Kauppinen & Paloma Escamilla-Fajardo. (2023) Sport entrepreneurs’ performance in business. European Sport Management Quarterly 23:1, pages 250-273.
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Melvin Lewis, Kenon A. Brown, Andrew C. Billings & Zachary W. Arth. (2022) Enveloped in the American Flag: Contrasting National Identity within Olympic and National Football League Media Consumption. Journal of Global Sport Management 7:4, pages 508-528.
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Cheng Hong & Cong Li. (2020) To support or to boycott: a public segmentation model in corporate social advocacy. Journal of Public Relations Research 32:5-6, pages 160-177.
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George B Cunningham & Na Young Ahn. (2019) Moderation in sport management research: room for growth. Measurement in Physical Education and Exercise Science 23:4, pages 301-313.
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Cleo Schyvinck & Annick Willem. (2019) From cause-related marketing strategy to implementation in professional basketball organizations: a matter of alignment. European Sport Management Quarterly 19:1, pages 58-79.
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Yukyoum Kim, Robert D. Smith & Dae Hee Kwak. (2018) Feelings of gratitude: a mechanism for consumer reciprocity. European Sport Management Quarterly 18:3, pages 307-329.
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Naeem Akhtar, Huda Khan, Umar Iqbal Siddiqi, Tahir Islam & Iva Atanassova. (2023) Critical perspective on consumer animosity amid Russia-Ukraine war. Critical Perspectives on International Business.
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Virginia S. Harrison, Michail Vafeiadis & Joseph Bober. (2022) Greening Professional Sport: How Communicating the Fit, Proximity, and Impact of Sustainability Efforts Affects Fan Perceptions and Supportive Intentions. Sustainability 14:6, pages 3139.
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Dongxu Du, Feng Yang & Manman Wang. (2022) Socially responsible donation decision analysis in a supply chain under government subsidy. JUSTC 52:11, pages 4.
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Xiaojun Fan, Nianqi Deng, Yi Qian & Xuebing Dong. (2020) Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis. Journal of Business Ethics 175:2, pages 339-360.
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Agnieszka Paruzel, Hannah J. P. Klug & Günter W. Maier. (2021) The Relationship Between Perceived Corporate Social Responsibility and Employee-Related Outcomes: A Meta-Analysis. Frontiers in Psychology 12.
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Soyoung Joo, Jakeun Koo & Bridget Satinover Nichols. (2020) Understanding consumer attitudes in cause-brand alliances in sports: the role of sport entity attitudes. International Journal of Sports Marketing and Sponsorship 22:3, pages 507-528.
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Merve BOYACI YILDIRIM. (2021) NEDENE DAYALI PAZARLAMADA MARKA-SİVİL TOPLUM KURULUŞU İŞBİRLİĞİ: HAYTAP ÖRNEĞİCOLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 9:1, pages 255-294.
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