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European Sport Management Quarterly Volume 17, 2017 - Issue 2
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Articles

Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport event

Tuba YazıcıDepartment of Physical Education and Sports, Middle East Technical University, Ankara, TurkeyCorrespondence[email protected]
,
Settar KoçakDepartment of Physical Education and Sports, Middle East Technical University, Ankara, Turkey
&
Irmak Hürmeriç AltunsözDepartment of Physical Education and Sports, Middle East Technical University, Ankara, Turkey
Pages 171-192 | Received 09 Jul 2015, Accepted 22 Sep 2016, Published online: 17 Nov 2016

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Luke L. Mao, James J. Zhang, Min Jung Kim, Hongyoung Kim, Daniel P. Connaughton & Yong Wang. (2023) Towards an inductive model of customer experience in fitness clubs: a structural topic modeling approach. European Sport Management Quarterly 0:0, pages 1-23.
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Ove Oklevik, Grzegorz Kwiatkowski, Holger Preuss & Agnieszka Kurdyś-Kujawska. (2022) Contextual engagement in event visitors’ experience and satisfaction. Scandinavian Journal of Hospitality and Tourism 22:1, pages 58-79.
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Parmita Saha, Atanu Nath, Grzegorz Kwiatkowski & Ove Oklevik. (2021) In search of optimum stimulation at sport events. Journal of Sport & Tourism 25:2, pages 83-103.
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Willem J.L. Coetzee & Shahab Pourfakhimi. (2020) Affective engagement as a contextual dimension for predicting intentions to revisit and recommend events – a multinational comparison. Journal of Policy Research in Tourism, Leisure and Events 12:3, pages 401-421.
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Articles from other publishers (9)

Ali Sevilmiş & Mehmet Doğan. (2023) Experience Quality Scale for Fitness Centers (EQSFC): Validity and Reliability Study. Physical Culture and Sport. Studies and Research 0:0.
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Tamiris Patricio & Michele Viviene Carbinatto. (2023) LIVED EXPERIENCES OF PARTICIPANTS IN THE WORLD GYMNAESTRADA: RECOGNIZING “FOR ALL”. Science of Gymnastics Journal 15:1, pages 109-119.
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Doosik Min & Wanyoung Lee. (2022) The Relationships between Sport Spectators’ Experience, Destination Image, Event Image, and Behavioral Intention: The Case of the 18th FINA World Aquatics Championships. IJASS(International Journal of Applied Sports Sciences) 34:2, pages 183-202.
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Annamarie D. Sisson & Michelle R. Alcorn. (2022) How Was Your Music Festival Experience? Impacts on Loyalty, Word-of-mouth, and Sustainability Behaviors. Event Management 26:3, pages 565-585.
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Ana-Maria Urdea & Cristinel Petrișor Constantin. (2021) Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges. Journal of Risk and Financial Management 14:10, pages 502.
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Mónica Gómez-Suárez & María Jesús Yagüe. (2021) Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand. Sustainability 13:11, pages 5873.
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Orhan DUMAN, Sertaç ERCAN & Burak YAPRAK. (2021) Festival Katılımcısı İşletmelerin Algılanan Toplumsal Fayda, Algılanan Toplumsal Maliyet ve Katılım Motivasyonlarının Festival Memnuniyeti ve Sadakati Üzerindeki Etkisi. OPUS Uluslararası Toplum Araştırmaları Dergisi 17:35, pages 2125-2154.
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Greg Richards, Brian King & Emmy Yeung. (2020) Experiencing culture in attractions, events and tour settings. Tourism Management 79, pages 104104.
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Hüseyin Çevik & Kerem Yıldırım Şimşek. (2020) The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators. International Journal of Sports Marketing and Sponsorship 21:2, pages 389-408.
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