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European Sport Management Quarterly Volume 17, 2017 - Issue 2
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Who's the main attraction? Star power as a determinant of Ultimate Fighting Championship pay-per-view demand

Lamar ReamsSport Management Program, Old Dominion University, Norfolk, VA, USACorrespondence[email protected]
&
Stephen ShapiroHuman Movement Sciences, Old Dominion University, Norfolk, VA, USA
Pages 132-151 | Received 14 Mar 2016, Accepted 28 Sep 2016, Published online: 29 Nov 2016

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Read on this site (5)

George Wills, Richard Tacon & Francesco Addesa. (2022) Uncertainty of outcome, team quality or star players? What drives TV audience demand for UEFA Champions League football?. European Sport Management Quarterly 22:6, pages 876-894.
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Taeyeon Oh & Joon-Ho Kang. (2022) Analysis of the sports broadcasting market in the television broadcasting industry. European Sport Management Quarterly 22:6, pages 856-875.
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David Butler, Robert Butler & Joel Maxcy. (2022) New insights on the Louis-Schmeling paradox: determinants of demand for subscription and pay-per-view boxing. European Sport Management Quarterly 22:4, pages 588-608.
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Giovanni Bernardo, Massimo Ruberti & Roberto Verona. (2022) Image is everything! Professional football players' visibility and wages: evidence from the Italian Serie A. Applied Economics 54:5, pages 595-614.
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Stephen L. Shapiro, Lamar Reams & Kevin Kam Fung So. (2019) Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports. Sport Management Review 22:2, pages 235-246.
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Articles from other publishers (11)

Wenche Wang. (2022) Returning for skill or popularity? The demand for esports match replay. International Journal of Sports Marketing and Sponsorship 24:2, pages 295-310.
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David Butler, Robert Butler, Joel Maxcy & Simon Woodworth. (2023) Outcome Uncertainty and Viewer Demand for Basic Cable Boxing. Journal of Sports Economics, pages 152700252311560.
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George Wills, Francesco Addesa & Richard Tacon. (2023) Stadium attendance demand in the men’s UEFA Champions League: Do fans value sporting contest or match quality?. PLOS ONE 18:2, pages e0276383.
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Duarte Tereso, Sérgio Moro, Pedro Ramos, Teresa Calapez, Joana M. Costa & Tyler Ratts. (2022) Using Profanity and Negative Sentiments: An Analysis of Ultimate Fighting Championship Fighters’ Trash Talk on Fans’ Social Media Engagement and Viewership Habits. International Journal of Sport Communication 15:2, pages 93-102.
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Andrew Kim, Minhong Kim, Steven Salaga & James J. Zhang. (2022) Impact of Social Media on Intention to Purchase Pay-Per-View and Event Attendance: The Case of the Ultimate Fighting Championship. International Journal of Sport Communication 15:1, pages 10-22.
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Paul Gift. (2021) The impact of new judging criteria on 10-8 scores in MMA. Journal of Sports Analytics 7:4, pages 235-246.
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Fan Xilin, Huang Ziyao, Wang Ying & Tang Ziyan. (2020) A novel model for soccer match attendance rate incorporating star effect: Empirical evidence from the China Super League. A novel model for soccer match attendance rate incorporating star effect: Empirical evidence from the China Super League.
Paul Gift. (2019) Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fighters. Journal of Sports Economics 21:2, pages 176-209.
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Sara Santarossa, Paige Coyne, Sarah J. Woodruff & Craig G. Greenham. (2019) #BodyIssue and Instagram: A Gender Disparity in Conversation, Coverage, and Content in ESPN The Magazine. International Journal of Sport Communication 12:3, pages 336-353.
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Paul Gift. (2019) Performance Bonuses and Effort: Evidence from Fight Night Awards in Mixed Martial Arts. International Journal of Financial Studies 7:1, pages 13.
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Thomas R. Robbins & James E. Zemanek, Jr.. (2017) UFC pay-per-view buys and the value of the celebrity fighter. Innovative Marketing 13:4, pages 35-46.
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