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European Sport Management Quarterly Volume 17, 2017 - Issue 4
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Articles

Linking sport team sponsorship to perceived switching cost and switching intentions

Petros ParganasSchool of Sciences and Technology, University of Ioannina, Ioannina, Greece
,
Dimitra PapadimitriouDepartment of Business Management, University of Patras, Patras, Greece
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Christos AnagnostopoulosFaculty of Business Administration and Social Sciences, Molde University, Molde, Norway;School of Business, University of Central Lancashire, Lancashire, UKCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-7470-5191
ORCID Icon &
Anastasios TheodoropoulosDepartment of Business Management, University of Patras, Patras, Greece
Pages 457-484 | Received 10 Mar 2016, Accepted 28 Mar 2017, Published online: 12 Jun 2017

Citations (14)

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Read on this site (4)

Kyungyeol (Anthony) Kim & Kevin K. Byon. (2023) Fitness switching costs scale (FSCS): development and assessment of higher-order reflective-formative scale. European Sport Management Quarterly 23:6, pages 1951-1969.
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Robert Angell, Paul Bottomley, Ružica Brečić, Jelena Filipović, Matthew Gorton, Maria Logkizidou & John White. (2021) Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships. European Sport Management Quarterly 21:4, pages 605-624.
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Qi Ge & Brad R. Humphreys. (2021) Athlete off-field misconduct, sponsor reputation risk, and stock returns. European Sport Management Quarterly 21:2, pages 153-172.
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Ch. Tsordia, D. Papadimitriou & P. Parganas. (2018) The influence of sport sponsorship on brand equity and purchase behavior. Journal of Strategic Marketing 26:1, pages 85-105.
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Articles from other publishers (10)

Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Eduardo Torres-Moraga & Ferran Calabuig Moreno. (2022) Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study. International Journal of Sports Marketing and Sponsorship 24:2, pages 221-240.
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Kum Fai Yuen, Wei Hong Ng & Xueqin Wang. (2023) Switching intention in the online crowdsourced delivery environment: The influence of a platform's technological characteristics and relational bonding strategies. Technology in Society 72, pages 102167.
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Nikita Dogra, Shuchita Bakshi & Anil Gupta. (2022) Exploring the switching intention of patients to e-health consultations platforms: blending inertia with push–pull–mooring framework. Journal of Asia Business Studies 17:1, pages 15-37.
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Erik Winell, John Armbrecht, Erik Lundberg & Jonas Nilsson. (2022) How are fans affected by the commercialization of elite sports? A review of the literature and a research agenda. Sport, Business and Management: An International Journal 13:1, pages 118-137.
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Dimitra Papadimitriou, Artemisia Apostolopoulou, Scott Branvold & Dimitrios Gargalianos. (2020) Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry. International Journal of Sports Marketing and Sponsorship 22:3, pages 529-549.
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Giridhar B. Kamath, Shirshendu Ganguli & Simon George. (2020) Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League. International Journal of Sports Marketing and Sponsorship 22:3, pages 429-452.
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Chen-Yueh Chen & Yi-Hsiu Lin. (2021) Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective. Sustainability 13:3, pages 1045.
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Kyungyeol (Anthony) Kim, Kevin K. Byon & Heedong Choi. (2020) A Conceptual Analysis of Switching Costs: Implications for Fitness Centers. Sustainability 12:9, pages 3891.
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Manuel Alonso Dos Santos, Ferran Calabuig Moreno & Manuel Sánchez Franco. (2019) Congruence and placement in sponsorship: An eye-tracking application. Physiology & Behavior 200, pages 159-165.
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Charitomeni Tsordia, Dimitra Papadimitriou & Artemisia Apostolopoulou. (2018) Building a sponsor’s equity through brand personality: perceptions of fans and rivals. Sport, Business and Management: An International Journal 8:5, pages 454-468.
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