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Articles

‘You belonged to something’: exploring how fundraising teams add to the social leverage of events

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Pages 216-236 | Received 18 Nov 2016, Accepted 17 Jul 2017, Published online: 10 Oct 2017

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Kyle Bunds, Yihui (Elina) Tang & Joerg Koenigstorfer. (2023) Community building in virtual participation charity sport events. Journal of Marketing Management 0:0, pages 1-27.
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Yiran Su, James Du, Rui Biscaia & Yuhei Inoue. (2022) We are in this together: sport brand involvement and fans’ well-being. European Sport Management Quarterly 22:1, pages 92-119.
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Kevin Filo, David Fechner & Yuhei Inoue. (2020) Charity sport event participants and fundraising: An examination of constraints and negotiation strategies. Sport Management Review 23:3, pages 387-400.
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