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European Sport Management Quarterly Volume 23, 2023 - Issue 6
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Superboosting the athlete social media brand: events as an opportunity for follower growth

Nataliya BredikhinaFox School of Business & School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7097-4327
ORCID Icon,
Keshav GuptaFox School of Business & School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, USAORCID Iconhttps://orcid.org/0000-0002-4834-0261
ORCID Icon &
Thilo KunkelFox School of Business & School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, USAORCID Iconhttps://orcid.org/0000-0002-1607-0148
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Pages 1819-1842 | Received 18 Sep 2021, Accepted 27 Apr 2022, Published online: 12 May 2022

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Nataliya Bredikhina, Katherine Sveinson, Elizabeth Taylor & Caroline Heffernan. (2023) The personal is professional: exploring romantic relationship within the socioecology of an athlete brand. European Sport Management Quarterly 23:6, pages 1688-1707.
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Wenche Wang. (2022) Returning for skill or popularity? The demand for esports match replay. International Journal of Sports Marketing and Sponsorship 24:2, pages 295-310.
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Yang Li, Yanni Ping, Yuyun Zhong & Ram Misra. (2023) Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform. Electronic Commerce Research and Applications 58, pages 101241.
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