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European Sport Management Quarterly Volume 24, 2024 - Issue 3
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Sport media has an audience measurement problem

Hunter Fujaka Deakin Business School, Deakin University, Burwood, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6850-4294
ORCID Icon,
Adam Kargb Department of Management and Marketing, Swinburne Business School, Swinburne University of Technology, Hawthorn, AustraliaORCID Iconhttps://orcid.org/0000-0001-5264-0163
ORCID Icon &
Damien Whitburna Deakin Business School, Deakin University, Burwood, AustraliaORCID Iconhttps://orcid.org/0000-0003-3386-7025
ORCID Icon
Pages 582-602 | Received 12 Jul 2022, Accepted 26 Nov 2022, Published online: 09 Dec 2022

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Carmen Sarah Einsle, Jerónimo García-Fernández & Gregorio Escalera Izquierdo. TikTok video formats’ impact on user interaction – evidence from the Ocean Race. Managing Sport and Leisure 0:0, pages 1-15.
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Samuel Tickell. 2024. Reference Module in Social Sciences. Reference Module in Social Sciences.

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